Trapped miners in Chile are just days away from a likely rescue, months ahead of schedule. John Lennon’s 70th birthday was just last week, and I’m reminded as I write this that I would love to talk about whether we are moving closer or further away from the peace he imagined. Recent projections show a slight Republican advantage in all upcoming races and I am concerned about the impacts this outcome will have on environmental and social policy. And yes, in case you did not hear (and if you didn’t then where have you been?), Sun Chips tried and failed. The bio bag is dead.
The bag is dead and, once again, selfishness and an all-pervasive “me” attitude takes the day. Yes, Sun Chip eco-bag haters, I am talking directly to you. You think it is no big deal, right? Every time a company makes a proactive step towards the greater green and invests money and resources to reduce its footprint and then is repeatedly slammed for it, we are all set back. Your excessive campaign against Sun Chips, including those of you who stopped buying them just because of the bag, is dangerous and demonstrates that the market is not responsive to green and sustainable products. Given the environmental crisis we face (and if you don’t think it is a crisis then let me know and we will certainly cover a few pieces on that for you) we cannot afford to not give responsible companies our full support and patronage.
Look, I am not perfect and I am not wholly sustainable. My footprint is larger than I would like and I do not always make the right choices. But, I try and more importantly, I see the danger in complacency and wasted energy. I see the danger in a lack of focus. A national and noisy campaign against a chip company trying to make a bio-bag is a complete lack of focus and wasted energy. We have real issues that demand real solutions and you worry about chips? Did you try a bowl?
Alright, chip haters, I asked you in August if you really cared if your Sun Chips bag was loud? Well, I hear you. You care. Got it. Check. Now, let me ask you, what else do you really care about? You have energy and are not afraid to make your opinions known. Seems that some of you even have time on your hands. So, now that the eco-bag is dead, where will you direct that energy?
I would like to challenge you to put that Sun Chip hatin’ attention towards something real. There is an election coming up. Will you vote? Future miners will be trapped so perhaps we should investigate the overall sustainability of the industry as a whole (do we really need all that stuff?) Maybe we need to find out who, besides Yoko, is carrying on Lennon’s message of peace and use our imaginations to make it a reality. Yes, I’m preaching to you and I am challenging you. I am laying down the gauntlet and asking you to step up for the things that matter. Will you take the challenge? Now that victory is yours…