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Interview: Jim Loughrey of Switch Genie

Connie Kwan | Wednesday October 20th, 2010 | 1 Comment

By Connie Kwan

Many of today’s buildings were designed in the 70s and 80s when electricity was penny cheap, and lighting needs where higher than today.  With the addition of computers in the workspace and home, this high lighting level wastes energy.  The Illuminating Engineering Society recommends 30 foot candles for today’s office space.  This video from the recent Going Green 2010 conference with Jim Loughrey, the founder and inventor of the Switch Genie, profiles their solution for lowing light levels in the office with minimal retrofitting, and reducing energy cost by 50-75%.  The majority of a building’s energy is spent on lighting, thus this solution has to potential to significantly reduce energy demand.  It’s very exciting news indeed for energy providers under pressure to meet energy efficiency goals.

Connie Kwan is a GreenTech Marketing professional based in Silicon Valley, CA.  She is pursuing an MBA in Sustainability at Presidio Graduate School and blogs about sustainability and business at Sustainable Thinking: Applied.


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  • Teddy Chan

    Energy efficent at a cost