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SabaMotors, Price Competitive Electric Goes 0-60 in Five Seconds

Bill Roth | Thursday October 21st, 2010 | 4 Comments

A recent Nielsen Company survey found that a majority of U.S. consumers would buy an electric vehicle. BUT, 65% of American car buyers don’t want to pay more for electric cars.

Simon Saba intuitively gets it.  Saba is Founder and CEO of SabaMotors where he is creating an electric sports car with performance and a price that is competitive against Corvettes, Cameros and Mustangs.

His tremendously sexy looking sports car will do 0-60 in FIVE seconds with a retail price of $45,000. In this video interview conducted at the Always On-Going Green Conference, Saba talks about his marketing and manufacturing approach modeled after Dell Computers’ successful strategy. He has a compelling path for launching a car that looks fast just standing still, price competitive, with zero tailpipe emissions and with acceleration at the speed of an electron that will joyously push you back into your driver’s seat!

Bill Roth is the founder of Earth 2017 and author of The Secret Green Sauce that profiles best practices of actual companies growing green revenues.


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  • http://www.greensmithconsulting.com Paul Smith

    This is a great idea in theory, and I do hope to see electric cars that appeal to a wider segment on the population, but I have to say it looks like a Disney car, not something I’d put $40,000 down for.

    • http://www.sabamotors.com Steve Puma

      (Full disclosure: I work for SABA Motors, and I also occasionally write for TriplePundit.)

      I am curious what you mean by “Disney Car.” Are you saying that it looks like a toy?

      I can tell you that the Roadster is actually quite strong and substantial, owing to its aluminum composite + steel chassis. You just need to see it in person.

      Another thing to note is that the vehicle pictured is SABA’s prototype, and does not contain the finished interior that you will find on production vehicles. This includes things such as padded door panels, airbags, and more substantial seats.

      It still should be noted that the Roadster does 0-60 in five seconds, has a top speed of 105mph, weighs only 1,900lbs, has a range of 120 miles, and produces zero emissions. (The only toys I know that can achieve these kind of numbers cost a lot more than $40,000!)

      Also, The effective price of a Roadster will really be under $35K, when you account for the government tax credits.

      Seems to me like you get quite a bit for your money, especially when your maintenance and fuel costs are going to be substantially lower than with a gas-powered car.

      I am curious if you would have made the same comment about a Mazda Miata, the first time you saw it. I remember when that car came out, they were selling for much more than the sticker price, with a long waiting list.

      Granted, the Miata’s sticker was only $24K (in 2008 dollars), but the SABA will have the performance of a $60K Porsche or a $120k Tesla, something the Miata never had!

      (Even so, the Miata is still a great-selling car. What if people bought SABAs instead? That’s what we are trying to do.)

      The bottom line: 2-seat roadsters are not for everyone, and they never will be. But just wait until we apply the same design philosophies to other types of vehicles!

      • http://www.greensmithconsulting.com Paul Smith

        Steve I’m sure the car is mechanically impressive, but yes, aesthetically it looks like a toy, even compared to other two seat cars. If people beyond green interested and latest gadget obsessed are to take the idea of getting an electric car seriously, something beyond the Tesla/Zapcar/Saba mold needs to be put forth.

  • Garce Norton

    This some toy! If this is a toy, then sign me up! Isn’t everyone’s dream car their dream toy? This car looks amazing, and I would love to try it out. 0-60 in five seconds, That is exciting! When can I go out and play? Where can I see this car? Congratulations and Good Luck to Saba Motors.