By Connie Kwan
Finding investors can be particularly challenging for GreenTech entrepreneurs because investors are unfamiliar with the concept. At the recent Going Green 2010 conference, I ran into many investors who were there to “check it out” for their clients who were interested in GreenTech but did not know how to invest. This video with Tony Zhang about his company On Green explains how their online platform for uniting GreenTech entrepreneurs with venture capital and start up services could accelerate the development of GreenTech. For the GreenTech wary investor, On Green also provides a technical vetting service by an expert panel from universities around the world. The idea is to reduce ambiguity, educate the investment community and stimulate more funding to green technologies. On Green has 6000 users working on 260 deals with entrepreneurs looking for up to $50 million in funding. Fifty percent of the entrepreneurs using the site who responded to a survey stated that they were contacted by potential investors. Entrepreneurs who spend time on the road looking for investors are spending less time on making change with green technology. So an online platform provides a fast an efficient way to find the funding necessary and advance the proliferation of GreenTech.
Connie Kwan is a GreenTech Marketing professional based in Silicon Valley, CA. She is pursuing an MBA in Sustainability at Presidio Graduate School and blogs about sustainability and business at Sustainable Thinking: Applied.