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Planet People: This Soap is the Right Kind of Green “Washing”

| Friday November 19th, 2010 | 0 Comments

Consumers shopping in their local grocery stores are finding an ever expanding selection of “green” cleaning products, which is welcome by many looking for greener alternatives. But the choices are not all better and there could in fact be too much information out there, making it confusing for the consumer to know what to believe and which products to trust. This confusion has sparked demand for more transparency about ingredients and business practices. One company that is working hard to gain the trust of the eco-conscious consumer is Planet People, whose mission is to provide homeowners and professionals with high performance cleaning solutions that don’t harm the planet or the environment. Their goal is to develop innovative, sustainable solutions that make sense for people and our planet.

They got their start by responding to a cleaning challenge for mold and mildew by developing a patented solution, called Concrobium Mold Control, that eliminates and prevents mold without the use of bleach or harmful chemicals. Since that time, they have successfully launched two new product lines, Gloves Off and iQ. Their products serve both household and commercial markets, with many janitorial professionals and property managers using Planet People products, finding that building occupants are requesting the use of safe products that don’t negatively impact indoor air quality. There is a growing body of evidence linking traditional household cleaners to health problems ranging from asthma and allergies, to more serious diseases. There is also growing concern about acute issues related to young children being exposed to dangerous cleaners through inhaling fumes and direct contact with spills of these corrosive products. The health impacts are further compounded by the environmental impact that cleaning solutions and detergents have when they travel down the drain and into the water supply.

The iQ line of cleaning products from Planet People features highly effective, plant-based household cleaning formulas, delivered in unique concentrated cartridges. This packaging makes the product easy to use, with no mess and reduces plastic waste by 80% when compared to conventional spray cleaners.

The iQ line consists of four different cleaners: all-purpose, glass, bathroom and floor, each having a subtle and pleasing fragrance. Consumers don’t have to worry about sacrificing performance with these green products as third party testing has proven that they perform as well, if not better than the leading brands. This is important, since “Even environmentally friendly consumers don’t want to compromise on clean,” said Planet People President Eric Green. “Consumer research clearly demonstrates that as consumers adjust their purchasing behavior to help the planet, they still expect performance – and value.”

Planet People’s iQ line is getting recognized. They were recently shortlisted for the Green Awards “Best Green Packaging Award.” Even with all the positive aspects of these products, a lot of consumers are reluctant to pay the higher prices typically associated with greener products. Thankfully, Planet People is committed to passing on its reduced packaging, production and transportation costs to the consumer in the form of lower prices. The iQ line costs 25% less than national brands on the market.

This is one innovative company that understands, and implements, a truly triple bottom line.


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