Residential Solar: Potential Jobs and Barriers to Success

Research on the U.S. and German solar industry suggests a permanent job is created for every six to nine homes that install a roof top solar system.

The U.S. Bureau of Labor Statistics calculates there are almost 15 million unemployed Americans today. So if each of the approximately 80 million single family homes in America were to install a roof top solar system then an approximately 8-13 million permanent jobs would be created. Mass implementation of residential solar power in America holds the potential of reducing America’s current unemployment levels by over 50%!

So what is holding America back from making a commit to a residential energy resource that holds the potential for restoring jobs, our economy and the environment? This video is an interview of two pioneers in the sale of residential solar power, Dave Llorens, CEO of 1BOG and Lynn Jurich, President of SunRun, on their perspective of the barriers to selling residential solar power and the potential this industry holds for our country and environment.

Bill Roth is the founder of Earth 2017 and author of The Secret Green Sauce that profiles best practices of actual companies growing green revenues.

First Green Business Coach for Founder of EARTH 2017, a website posting economic analysis on disruptive trends impacting communities and businesses. President of NCCT, a consulting company that coaches CEOs and business owners on pricing and marketing best practices proven to win the millennial generation, and their moms, as customers.