Los Angeles-based Plug In America is one of the leading non-profit organizations working to accelerate the shift to plug in electric vehicles. The organization has recently launched a series of Public Service Announcements (PSAs), with a unique twist: many of those involved in producing the commercials have driven EVs, for up to nine years. The PSAs, presented in a humorous and lighthearted manner, are also “spoofs” of Apple’s extremely popular “Mac vs. PC” ads.
Read on to view the ads…
According to Plug In America President Dan Davids, now is the right time to begin educating the public: “We’re at a historic turning point, with the imminent delivery of the cleanest-running vehicles ever manufactured [such as the Nissan Leaf]. Our most important job now is to educate consumers about their value. Our goal is rapid mass adoption.”
Plug In America is a coalition of RAV4-EV drivers, former lessees of Honda EV+, GM EV1, Ford Ranger EV and Ford Th!nk City electric cars, and advocates of energy independence and clean air. (These are the same die-hard EV lovers who fought hard to keep Ford from crushing their remaining EV1 stock, a tale which was sorrowfully recounted in the movie Who Killed the Electric Car?) The organization, while unable to save the EV1, has successfully saved the RAV4-EV, Ford Ranger EV, and Ford Th!nk City cars.
The PSAs are the brainchild of actress and Plug In America founding board member Alexandra Paul, who spearheaded and produced the spots. “The PSAs are designed to engage viewers through humor, then educate them about the benefits of plug-in vehicles,” said Paul, a long-time environmental activist also known for her work on TV’s “Baywatch.”
The seven PSAs, each between 30 and 45 seconds, were written and produced by a professional cast and crew of 60, all of whom donated their time to Plug In America. Another new spot will be released roughly every three weeks through February. The first three spots, “Cell Phone,” “Ocean Crude,” and “Hype,” can be seen in this post and are also viewable on Plug In America’s website. Follow this link to view “The Making of Plug In America’s PSAs,” a 27-minute video.
The third PSA, “Hype,” features Fabio as “The Face,” who Ms. Paul describes as “the epitome of handsome, manly and suave.” (Although this author is not entirely sure he agrees with that sentiment, entirely, he applauds Mr. Fabio for donating his time.) During filming, those that had not previously experienced riding electric vehicles were given rides in several different EVs, including the Tesla. Fabio, an owner of a number of fast cars, was duly impressed with the Tesla’s performance.
Plug In America’s first two PSAs have been snatched up by Hulu, where they’re running now, and they are hitting the television airwaves during such programs as “EnergyNOW!” a weekly news-magazine shown on a Washington D.C. ABC affiliate.
What do you think of Plug In America’s new PSAs? Love ‘em? Hate ‘em? Let us know, by adding your comments.
Steve Puma is Director of Business Development for SABA Motors, and a sustainability writer/consultant. His work focuses (mostly) on clean transportation, including Plug-In Electric Vehicles, something he is very passionate about.
Steve holds an MBA in Sustainable Management from Presidio Graduate School and a BA in Computer Science from Rutgers University. You can learn more about Steve by reading his blog, or following his tweets.