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Senda Athletics Launches Triple Bottom Line Nike

| Monday December 13th, 2010 | 0 Comments

Thanks to the Hub I’ve been working alongside Senda Athlethics founder, Santiago Halty, for the past six months, so I’m excited to report on the launch of his company this week.  Senda Athletics aims to be a sporting goods company with a soul, making Fair Trade soccer balls and sustainably sourced apparrel.

Listen to my interview with Halty to learn:

  • How Senda’s soccer balls support soccer for change organizations globally
  • How Senda’s products are price competitive while paying higher wages to workers along the supply chain
  • Why you should come to Senda’s launch party this Thursday at the Hub Soma (if you are in San Francisco)



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