Senda Athletics Launches Triple Bottom Line Nike

Thanks to the Hub I’ve been working alongside Senda Athlethics founder, Santiago Halty, for the past six months, so I’m excited to report on the launch of his company this week. ┬áSenda Athletics aims to be a sporting goods company with a soul, making Fair Trade soccer balls and sustainably sourced apparrel.

Listen to my interview with Halty to learn:

  • How Senda’s soccer balls support soccer for change organizations globally
  • How Senda’s products are price competitive while paying higher wages to workers along the supply chain
  • Why you should come to Senda’s launch party this Thursday at the Hub Soma (if you are in San Francisco)

Amie runs Cobblestone Solutions, LLC, a consultancy focusing on business development, marketing, communications and strategy for mission driven companies. Previously, Amie served as Director of Business Development for Viv (a Bay Area environmental start-up), Program Manager for Social Venture Technology Group (a boutique consulting firm focused on measuring social and environmental impact), and Associate Consultant at Bain & Co (a global management consulting firm). She is particularly interested in innovations that reduce waste, altering consumer behavior for good, and leveraging the power of business to solve the climate crisis. You can read more from her on her blog, on, and on JustMeans.