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From Culture to Cleantech: A Travel Diary from South Korea

by Lee Barken, CPA, LEED-AP Blink twice in Seoul, South Korea, and you might think you’re in any big city in the United States.  Cars whiz by, tall buildings sprawl out in familiar, dense, urban patterns, and of course, there’s the occasional Starbucks dotting the landscape.  My visit to this country came at the invitation … Continued

Yoga In Business

Interview: The ROI of Workplace Yoga

Recently I published an interview with Lynn Roulo, a professional CPA who has worked in venture capital. I focused on her new company called Green Box Top that offers daily price specials on wellness and green products. I was more than surprised when my conservation with this numbers oriented-entrepreneur turned to how yoga was improving … Continued

Video Interview: Install a Plug-in to Save Trees

Seventeen percent of enterprise printing is wasteful.  This adds up to $90 wasted per employee in unnecessary printing – according to the folks at PrintEco. In this interview, Arpan Shah talks about how he is helping companies start addressing this waste within minutes.  His software plug-in for Microsoft Office and Internet Explorer automatically removes one … Continued

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This is NOT your Parents’ Environmental Movement

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Rachel Newman There will be no granola, no Birkenstocks, and no sitting in trees!   Today the face of the environmental movement presents a vibrant array of colors, classes, and backgrounds.  It … Continued

It’s All About Priorities

Since beginning the journey of “activating companies for good” here at Saatchi & Saatchi S, I’ve been amazed and inspired by how openly and broadly people think about what “good” actually means. The bright spots people see in the world – and in their families, and communities, and workplaces – are varied and abundant. And … Continued

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Mattel’s Green Progress, from Joke to Serious Business

A few years ago the toy company Mattel tried to boost its green cred by launching Bcause, a line of craftsy-styled girls’ tote bags and other accessories made with fabric scraps left over from manufacturing Barbie clothes. The move was greeted in some quarters as something of a joke, and it probably would continue to … Continued

Tom’s of Maine Ditches the Aluminium Toothpaste Tube

You may have noticed something new in the toothpaste aisle, and it’s not an even more elaborate toothbrush. Tom’s of Maine recently changed the tube your toothpaste comes in from the much loved, and apparently, much maligned aluminum tube to a more mainstream plastic laminate. The aluminum toothpaste tube was the original environmental packaging and … Continued

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Tesla Motors Defends its Range

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Federico De Silva Leon The electric vehicle (EV) is here to stay despite the many challenges it has faced, from the technology being ahead of the infrastructure to support it, to … Continued

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Why Lebron James’ Latest Cause Marketing Campaign is a Bust

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Zachary Worthington “The number one thing I want to accomplish with the show is for it to continue to inspire kids.” -LeBron James HP, Intel, and NBA mega-star LeBron James recently … Continued

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The Mission-Profit Continuum: A Lesson from Executive Shadowing

By Stephen Huie This past Friday, I visited Community Wealth Ventures and Share Our Strength as part of the Smith Net Impact Club’s Executive Shadowing Program.  Other students visited Noblis, a non-profit scientific and engineering research center. I learned a lot, especially about the role of mission in circumscribing the limits of earned income social ventures. Community Wealth Ventures Community … Continued

A Response to “The Sustainability Fraud”

Is sustainability a big hoax?  Are folks who frequent websites like TriplePundit being duped by all the sustainability related articles that are posted, day after day?  A recent opinion piece by Daniel McLaughlin from The Post-Journal of Jamestown, NY, suggests that sustainability is a fraud.  While this is only one man’s opinion, the concerns raised … Continued

Video Interview: The Latest in Clean Energy

In this interview, Susan Preston of California Clean Energy Fund (CalCEF) updates us on the latest energy ventures.  CalCEF is a private venture capital fund that invests in seed stage clean energy companies.  They invest in a diverse range of energy related companies from energy efficiency, renewable energy, to smart grid. The fund portfolio includes … Continued

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Approaching Life Cycle Impact Assessment

This post is part of a series in anticipation of the Sustainable Brands 2011 conference of which 3p is a media partner. Life Cycle Impact Assessment (LCA) is the comprehensive method used to account for all ecological and human health impacts of a product or process over its entire lifecycle. It accounts for emissions, habitat … Continued

image per ecovative website: http://www.ecovativedesign.com/ecocradle/

Can Packaging Boost Sales as Companies Strive for Sustainability?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Lara Perlof On April 5, Oliver Campbell, Dell Computers Procurement Director, wrote in his blog that Dell is beginning to implement the usage of mushroom based packaging. The new packaging was … Continued