About 10 years ago, I wrote an article about the role brands could play in driving social responsibility. My argument was that social change was needed on a massive scale, but that the institutions that had addressed societal ills in the past — government, religion, education, even the family — were no longer trusted. Therefore, brands were the only forces capable of changing human behavior.
Month: May 2011
Last week Sprint announced a long term plan on how the cell phone carrier will handle the handsets it sells from product design to the end of their use.
The bluefin tuna is one of the world’s most endangered fish. Weighing up to 1000 pounds, the fish are majestic, sport incredible torpedo shaped bodies, and socialize in enormous schools–which also makes them vulnerable to large-scale fishing operations.
Less than one percent of 34 rare metals studied in a UN Environmental Program (UNEP) report are recycled. Less than a third of 60 metals studied have end-of-life recycling rates above 50 percent, but less than one percent of 34 rare metals are recycled. Overall recycling rates are “discouragingly low,” according to the report. Lead, … Continued
In a move that illustrates how quickly the parameters of sustainability are evolving, the company Be Green Packaging, LLC is moving ahead with plans to manufacture its compostable food packaging products in South Carolina. The company has purchased a factory in Ridgeland, and the operation will focus squarely on the company’s triple bottom line strategy. … Continued
A GreenBiz article asks, “Can a company take on sustainability initiatives — and promote their green credentials — while also lobbying behind the scenes to halt, slow or weaken environmental legislation?” That question is one that the 43 major companies on the board of the National Association of Manufacturers (NAM) need to answer. NAM, the … Continued
Converting a corporate fleet to biofuels is one way to reduce emissions, and improve your corporate social responsibility. Biofuels are not a panacea by any means, but can be locally grown, locally processed, and are completely renewable, helping to break your company’s addiction to oil. For smaller companies looking to do biofuels for deliveries, sales … Continued
By: Kate Shaw Capitalism, as we currently understand it, is failing and has been failing for some time. Just as we adapted our wings, we need to adapt our understanding of capitalism and the framework within which it functions. First we assume that the last several decades have viewed capitalism as it is defined by … Continued
By Becky Eisen, MBA Student at the University of Maryland, Smith School of Business; President, Smith Net Impact Chapter As Leslie Lammers put the finishing touches on Organic Eggs Not Created Equal, Says New Scorecard, I spent the day at the Just Means Certification, Consumption and Change Conference at the National Press Club in Washington DC, listening … Continued
New Jersey Governor Chris Christie (R) announced that his state is leaving the Regional Greenhouse Gas Initiative (RGGI), a cap-and-trade scheme involving 10 northeastern states. During a press conference, Christie called the RGGI a “failure,” and claimed it is “not effective in reducing greenhouse gases and is unlikely to be in the future.” He described … Continued
Recently Best Buy decided to cease the sales of most battery powered bikes and scooters after committing to them for over two years as part of its sustainability strategy. So what happened?
The Coalition for Sustainable Egg Supply (CSES) has just provided a $6 million grant for a study of the sustainability of hen housing systems at egg farms. While the word “sustainable” conjures up images of optimal free range conditions, the specific focus is on three kinds of housing systems at commercial egg farms. That makes … Continued
HP’s recently released CSR report touts a variety of accomplishments worthy of praise. The company has manufactured over one billion ink cartridges that contain some degree of post-consumer recycled plastic among other things. For example, HP replaced the 100 percent virgin fiber in HP consumer photo paper with 100 percent recycled fiber that contains a … Continued
By: Adam Gerza, Founder/Principal of Leaf Exchange LLC So what exactly is a Renewable Energy Certificate (REC)? A REC is essentially the right to say that “I made one megawatt-hour of clean electricity happen.” Another way to think about it is that a solar system has dual outputs: (1) generic electricity or electrons, (2) REC … Continued
Produced by Penina Eilberg Schwartz and Amy Benziger The following audio interview is the first of a series brought to you by the HUB Bay Area – a 3p partner. The audio is produced in partnership with Storycorps. Listen to Ripple Q founders talk about how their company will revolutionize workplace culture via software that … Continued