This post is part of a blogging series by economics students at the Presidio Graduate School’s MBA program. You can follow along here.
By Ilana Lipsett
With consistently high unemployment and an on-again, off-again recovery, the political buzzwords these days are jobs and growth. But when we are fueling that economic growth by using up the earth’s resources 1.5 times faster than it can regenerate them, it seems high time to reconsider why we believe unbridled growth is such a good thing. Ecological economists have been pushing this point for some time now, urging movement towards a steady-state economy (SSE), one in which we aim for relatively stable population and physical capital levels, as a means to becoming more sustainable.
Critics will liken SSE to the final nail in the coffin of our society as we know it. I will leave others to argue the merits and feasibility of population control, and admit that at first glance, steady-state theories seem to be non-starters in our hyper-consumerist culture where our national well-being is measured by GDP. But a funny thing happened while our politicians were scouring charts and numbers looking for signs of renewed growth: forced by the recession to re-evaluate their spending habits, people gradually, and organically, started taking baby steps towards a steady-state economy.
Out of necessity more than anything else, people have begun to realize that bigger – and more – isn’t better. With less money to spend, people have had to re-evaluate their priorities and supposed need for the latest gadget.
Results from a 2010 New York Times/CBS poll, echoed by a Department of Labor survey, found about half of Americans are spending less money buying stuff, and spending more time on activities with family and friends. As we rethink how we spend, the environment benefits too.
When people do buy, they are doing it differently: collaborative consumption is on the rise, named a top 10 green trend by time.com. Veteran websites like Craigslist or Freecycle have for years provided free and informal online marketplaces for buyers, sellers and barterers. The proliferation of new and somewhat niche websites reflect a growing desire to participate in this less formal economy, one that involves bartering (swap.com), trading (thredup.com), and even profiting (rentalic.com).
These sites show that not only is there demand for these online platforms and informal markets, but that steps towards a steady-state economy can happen without government intervention. SSE does not preclude economic activity: it encourages it to happen in a more sustainable way. We’ve been pushing up against, if not exceeding the limits of our ecosystem for too long, driven in part by our addiction to overconsumption. Now that we’ve also reached the limits of our struggling bank accounts, buying a secondhand lawnmower, or better yet, renting one, seems like a much more attractive choice than buying a brand new one that will mostly gather dust on the days we aren’t using it.
As we continue to wean ourselves off of our consumption obsession, can adhering to steady-state theories fix our current economic woes? There is no question that people need jobs, and by emphasizing experience-based, and not consumption-based, sectors, we can create more demand for employment. In doing so, we will be happier, and so will Mother Earth. Oil shortages in the 1970’s changed American driving habits, but as soon as prices went down, we were back to our old ways. Have we learned our lesson this time? Once we are in a stronger position economically, will our experiments with SSE become standard ways of living?