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Video Interview: LoudSauce, Advertising for a Cause

Connie Kwan | Thursday September 22nd, 2011 | 0 Comments

Although advertising is being transformed by social media, such new technology holds less than 5% market share. Traditional advertising methods such as TV, billboards and posters still dominate for now. But what if you could team up with other people to buy TV ads, billboards or posters to support causes you believe in?

LoudSauce is a crowd funding platform for media campaigns. It’s a KickStarter or IndieGoGo specifically for buying media.  You can contribute to broadcasting a message or cause beyond your Facebook friends. In this interview, founder Colin Mutchler talks about the campaigns that LoudSauce is helping launch including a fan supported art show promotion for Canadian artist Franke James and media support for SOCAP entrepreneurship companies Senda, Wello Water, Zambikes, and CO2 Bambu.

Is it possible to transform advertising from a medium of consumerism to one of citizen participation?

Connie Kwan is a Social Entrepreneur based in Silicon Valley, CA.  She holds an MBA in Sustainable Management from Presidio Graduate School, and covers stories about triple bottom line businesses and projects.  Follow her on Twitter @ConnieMKwan and check back for more video interviews from SOCAP 2011.


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