Bringing It Home: Is It Greener to Ship or Buy At the Store?by RP Siegel on Monday, Oct 17th, 2011 ShareClick to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Google+ (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)I can usually hear my neighborhood delivery driver coming down the street before he gets here, which isn’t such a bad thing, considering that my doorbell doesn’t always work and I hate to miss a delivery. But the sound of that diesel lumbering down the street every with all that stopping and starting, makes me wonder how much fuel these things use. Then I think about the thousands, or is it millions of trucks that are running around the country and wonder what that carbon footprint must be.That got me to wondering– when I order an item online and have it delivered to my home, is that greener or less green than going to the store myself and picking it up. After all, my car is pretty efficient and I know it gets better mileage than those delivery trucks do.In both cases, the item starts at the factory, then it goes to a warehouse (let’s assume it’s newly produced) and then it ends up at my house. The question is what happens in between.I decided to look into this. Fortunately I wasn’t the first one to ask this question. A study conducted by Carnegie-Mellon’s Green Design Institute found that e-commerce used less energy and had a carbon footprint that was one-third less than your traditional brick and mortar business.Of course, your mileage, may vary as the EPA ads like to say. Obviously, if the store is just around the corner from you and you can walk there, you will use less energy (make note urban planners). But the CM study found that statistically speaking, shoppers drive an average of 14 miles round trip, in an average car, every time they go shopping and pick up three items while they are out there. If you crunch the numbers as they have, you’ll find that the UPS truck, despite its larger engine, uses less fuel per package, because it delivers so many packages in a relatively small area.There are downsides, however. For example, products delivered directly to your home require extra packaging, sometimes a lot of extra packaging, but that is generally not enough to tip the scale in favor of traditional retailOf course, there are other reasons to shop in a store and I don’t mean to suggest you shouldn’t do so, but if you wanted to know which has a bigger footprint, now you know, at least according to this one study.However, another study by Britain’s Newcastle University comes to the opposite conclusion. Why? This study includes the controversial rebound effect or the Jevons Paradox, which states that when you make something more efficient, people will use more of it, thereby negating some portion of the benefit. Phil Blythe, who chaired the committee that chaired the report stated, “Policy makers must do their homework to ensure that rebound effects do not negate the positive benefits of their policy initiatives and simply move carbon emissions from one sector to another.”According to the Newcastle study, it would require a shopper to order 25 items online at a time in order to break even with the retail shopping experience from a carbon emissions perspective if the rebound effect is taken into account.Experts agree generally, that there might be some reverse efficiency effect, though most believe that it is quite small and very difficult to quantify. Others, like the Breakthrough Institute, not only believe that rebound is significant, but that in some cases, it might even exceed the original energy savings, a phenomenon known as backfire. In my opinion these theories have been repudiated, but you can read about them and decide for yourself.A third study, conducted by the non-profit Center for Energy and Climate Solutions says the e-commerce is far greener. In fact, they say that it is 40% greener, even if you ship (two 20 pound packages) by overnight air, the most energy intensive method of all. If you use the more popular ground shipping option, that will use only one-tenth as much energy.These numbers are lower because they not only look at transportation, but they also look at the retail store itself, which had to built and lit and heated, with all those windows and doors. Based on their calculations, your two 20-pound packages as part of a full trailer load, shipped from 1000 miles away, would only account for about one-tenth of a gallon of gasoline, while your drive to the store would likely require much more than that if you have to drive more than six to eight miles to get to the store. Once again your mileage will vary.In the meantime, delivery companies like UPS are continuously working to improve their efficiency, which goes straight to their bottom line and makes the online purchasing choice even more favorable.What is the ideal answer? Buy less and buy local if you can. Clearly something that is produced locally is going to require less energy to bring home, whenever that is possible. If that’s not possible, then do your homework and be sure to select the most efficient producer and delivery company, which will be another story covered later in this series.[Image credit: Delivery: Gracias: Flickr Creative Commons]RP Siegel is the co-author of the eco-thriller Vapor Trails, the first in a series covering the human side of various sustainability issues including energy, food, and water. Like airplanes, we all leave behind a vapor trail. And though we can easily see others’, we rarely see our own.Follow RP Siegel on Twitter. RP Siegel, author and inventor, shines a powerful light on numerous environmental and technological topics. His work has appeared in Triple Pundit, GreenBiz, Justmeans, CSRWire, Sustainable Brands, PolicyInnovations, Social Earth, 3BL Media, ThomasNet, Huffington Post, Strategy+Business, Mechanical Engineering, and engineering.com among others . He is the co-author, with Roger Saillant, of Vapor Trails, an adventure novel that shows climate change from a human perspective. RP is a professional engineer - a prolific inventor with 52 patents and President of Rain Mountain LLC a an independent product development group. RP recently returned from Abu Dhabi where he traveled as the winner of the 2015 Sustainability Week blogging competition.Contact: email@example.com Follow RP Siegel @RPSiegel 2 responses The ultimate arbiter of emissions is fully utilized transport capacity matched with well-positioned DC’s. I agree the last mile done on a freight truck is more efficient since the trip is shared with dozens of other deliveries and the CO2 expense per item is usually much less.And keep in mind the easiest area for CO2 savings (and cost reduction) is expended on the trip from manufacturer to the DC. So while the author makes a valid point about the last mile, the bigger bang for the CO2 “buck” is on the front end that the consumer never sees.Some companies have done lifecycle analysis on their products to determine where the most waste occurs in their supply chain. Less waste = less cost. One area of waste is inefficient freight trips.Some companies even purchase CO2 offsets to minimize emissions incurred in transport for their clients. EA Logistics is one, i think. http://www.ealogistics.com Interesting comparison. I agree with the comment above that the supply chain usually has a much bigger effect on CO2 emissions than end-user delivery/distribution.One thing overlooked here is that the return rate for online purchases (particularly apparel) is much higher than those bought in store. Return figures can be as high as 50% for online apparel purchases which could really skew the analysis above.In this case you would need to add in the return of goods and resupply of the new product (weighted of course for the average return rate). Comments are closed.