By Jeff Klein Marketing is misunderstood. The deeper purpose and potential of marketing are rarely recognized or embodied. While marketing is often used and perceived as manipulation, it can serve as a process to bring a company’s mission to life and to engage its stakeholders in ongoing and ever-deepening relationships. While all marketing can function … Continued
Month: October 2011
Will places like Facebook, YouTube and Twitter be the next stage where we can actually get uncensored news about the current events happening throughout the country? In the past year, the world came to understand the power of communication methods like Twitter and YouTube from people in Arab countries such as Tunisia.
Ormat Nevada announced five awards to explore for geothermal resources in Chile while the 2011 GEA Expo taking place in San Diego this week highlights Southern California’s geothermal resources.
The Healthy Food, Healthy Planet summit, hosted by The National Journal and the Barilla Center for Food and Nutrition, brought together speakers and panelists to discuss healthy eating, lack of access to healthy food, obesity, biofuels, and the agricultural industry. Secretary of the U.S. Department of Agriculture (USDA), Tom Vilsack was the keynote speaker and … Continued
As you may recall, TriplePundit has a new partner-in-crime, Sustainable Industries. The first step in merging two media platforms is to figure out who our readers are. That’s where you come in! Help us out by completing this brief survey so we can find out more about you and what you care about. Answers are … Continued
The Sustainable Industries Economic Forum welcomed 300 sustainable business leaders to The St. Regis in in San Francisco on Oct. 20. Hosted in several West Coast cities throughout the year, the 2012 San Francisco Forum featured Alex Bogusky, chief creative insurgent officer at FearLess Cottage, and Bonnie Nixon, newly anointed executive director of The Sustainability Consortium, as keynote speakers with differing … Continued
Too many of us rely on recycling to relieve our environmental conscience. While important, recycling should only be considered one action in the myriad things we do to lessen our carbon footprint.
The developing world is particularly vulnerable to the effects of climate change, which makes it an imperative to develop clean tech. Enter the African Clean Tech Association (ACTA) which launched on October 24. The purpose of ACTA, according to ACTA founder Suza Adam, “goes beyond mere introduction of projects, but rather becoming a vehicle to … Continued
Dow Solar, a division of Dow Chemical Company began selling its Powerhouse Solar Shingle, rooftop solar shingles, this month in Colorado. Next year the company will sell the shingles in targeted states. The solar shingles provide homeowners with rooftop solar power and keep the roof looking attractive. The solar shingles protect the house with standard … Continued
One of the fundamental failures of market economies is their wrongful assumption that all members enjoy equal access to information. Suppose we can solve that issue when it comes to food. Would the “invisible hand” make the right choices to put us on a sustainable path? Perhaps we will soon find out. Foodtree is a … Continued
By Jeff Klein Short answer: Love and care. Earlier this month at the Lost Pines outside Austin, Texas, Conscious Capitalism, Inc convened the 5th Annual Conscious Capitalism CEO Summit, with 100-plus business leaders. Presentations and conversations on the theme of the Summit – Unleashing Stakeholder Value – reflected on the interdependent nature of business and … Continued