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Smart Tips for Eco-friendly, Cost-effective Shipping

Shipping is the lifeblood of the modern economy, vital for businesses to stay active and meet the demands of their clients.  Often, in the rush to get products out, shippers will overlook practices which may be considered greener, for shipping practices that are easier because “it’s the way it has always been done.”  In a … Continued

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The Chevrolet Volt Fire in Perspective

It was probably only a matter of time before we saw this story: An electric vehicle’s battery pack catches fire, drawing into question the safety of electric vehicles in general. Ever since lithium-ion batteries were found to sometimes catch fire in laptops or cell phones, sooner or later we’d most probably see the same thing … Continued

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Patagonia’s Black Friday Message: Don’t Buy This Jacket

Last Friday, retailers tried to convince you to shop as much as you can, opening their stores as early as Thursday at midnight and offering large discounts. Only one retailer seemed to be in a non-party mood. On that same day, Patagonia, the outdoor apparel clothing company, advertised a full-page ad on the New York … Continued

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David De Rothschild on the Green PR Problem

Environmentalist David De Rothschild believes that the paradigm rift between green and industry is partially due to both sides succumbing to a barrage of moralistic and highly-politicized rhetoric.

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Peugeot Launches 74 mpg Diesel Hybrid

For those of you, like myself, who have been wondering when someone would get around to combining the two highest-mileage automobile propulsion strategies, hybrid and diesel, your wait is finally over—almost. French automaker Peugeot just launched their Hybrid 3008, which they call, “the world’s first diesel ‘full hybrid’ production car.” The new 3008 HYbrid4 is … Continued

The Windy City Challenge – A Case for Managed Competition

Chicago examines options for its recycling program By: Brent Tarnow The City of Chicago, despite its long history of dreadful recycling services, has recently instituted a “managed competition” between two private operators and its own Department of Streets and Sanitation to determine who should win the city’s recycling contract.  Mayor Rahm Emanuel designed a six-month … Continued

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Case Study: Marketing Sustainable Education

the Presidio Graduate School (PGS), finds itself at a strategic crossroads. When the school was founded eight years ago, the driving need was to teach sustainability to business leaders. Convinced that benevolent companies could exist and prosper, industry leaders like Dick Gray joined together to form a superior school to spread the word. The school has been successful – so successful that Stanford, Berkeley, Dominican and other local schools are in the game now.

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Why the Business World Needs New Leaders

As we enter a new era of transparency, awareness, and responsibility to our fellow residents on this planet, new ways of living, leading, and doing business are required to meet these new challenges. Our future generations require action now. Leadership is a key ingredient to this necessary evolution.

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Would You Like an Egg With That?

A farm fresh fried egg is a beautiful thing. Featured on Neapolitan thin-crust pizzas, juicy high-stacked burgers, and now, here before me, this vivid orange crown jewel is served over a perfectly braised pork belly and gleaming steamed rice. I have the recent culinary trend of “would you like an egg with that?” to thank for this extra pop of color, protein, and pure delectable ooze.

Sustainable America Part 2: It Took a “Bearheart” Land Developer to Revitalize a Vital Wetland

By: Richard Thornton – Community Planner, Architect and Native American Historian Five hundred years ago, the young Spanish colonial town of Pensacola was surrounded by permanent and seasonal wetlands. The swamps were considered a vital part of the colony’s defenses – in more ways than one. They made transportation of heavy siege cannons near the … Continued

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Organizations as Communities: Invoking the Human Spirit

It’s Monday and you wake up without an alarm clock, looking forward to your day at the office—you love what you do and you love the people with whom you work. You are a member of a community: trust, mutual support, open communication, and friendships sustain your whole self as much as the income you receive from your job.

Just a dream?

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UK Quietly Supports Canadian Tar Sands Exports to EU

The UK government has been lending secret support to Canada’s campaign against the EU’s Fuel Quality Directive (FQD), which would greatly restrict tar sands imports into EU member countries, according to The Guardian’s recent article. The UK government even went as far as opening a “new consulate in the province to support British commercial interests,” … Continued

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Bloomberg News Adds Its Two Cents to Sustainability Debate

“If you don’t have a sustainability plan, you don’t have a business plan” is the note on which the media company Bloomberg News introduced its new Bloomberg.com Sustainability section yesterday. That’s a pretty pithy way to sum up the mainstreaming of corporate social responsibility, but Bloomberg being Bloomberg you’re going to get a dollop of … Continued

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Bottled Water Marketing Campaigns Target Minorities

Several studies show that minority parents are more likely to give their children bottled water. A study by the department of pediatrics at the Medical College of Wisconsin found that African American and Latino families are three times more likely to give their children only bottled water as compared to white families. The Archives of … Continued