Interview: Bart Alexander Chief Corporate Responsibility Officer at MolsonCoors

At this week’s Fortune Brainstorm Green conference, I had a chance to talk briefly with MolsonCoors Chief Corporate Responsibility Officer, Bart Alexander.

Among other things, MolsonCoors has come up with an interesting employee engagement platform called the “beer print”. It’s a simple metaphor based on the fact that when you place a beer on a table it inevitably leaves a ring – or “print”. The implication is that one ought to be conscious of exactly what impact one’s actions leave upon the world and that such consiousness should be extended to the corporate culture.

Take a look at the internal “beer print” messaging below:

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.