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Interview: Bart Alexander Chief Corporate Responsibility Officer at MolsonCoors

| Saturday April 21st, 2012 | 0 Comments

At this week’s Fortune Brainstorm Green conference, I had a chance to talk briefly with MolsonCoors Chief Corporate Responsibility Officer, Bart Alexander.

Among other things, MolsonCoors has come up with an interesting employee engagement platform called the “beer print”. It’s a simple metaphor based on the fact that when you place a beer on a table it inevitably leaves a ring – or “print”. The implication is that one ought to be conscious of exactly what impact one’s actions leave upon the world and that such consiousness should be extended to the corporate culture.

Take a look at the internal “beer print” messaging below:


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