Interview: Lee Broughton, Enterprise Holdings

At this week’s Fortune Brainstorm Green conference, I also had a few minutes to talk with Enterprise Holdings’ Head of Sustainability, Lee Broughton.

Lee and I talked specifically about the Electrification Coalition, a membership organization whose goal is promoting policies and actions that facilitate the deployment of electric vehicles on a mass scale. Given that Enterprise is possibly the world’s largest single owner of cars (over one million!) they’ve got tremendous leverage to influence automakers and bring scale to the transition away from traditional gasoline vehicles.

Nick Aster is a new media architect and the founder of has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.