Adam Werbach and Andrew Bryson from Saatch & Saatchi S recently undertook a remarkable trip to India. Over the course of their journey – intended to be a speaking tour – both realized they were learning far more than they were teaching. The end result suggests that Indian business holds many lessons for anyone concerned with tackling the challenges of sustainability in a highly populated, resource constrained world.
Valuing people, thinking systemically, working with nature and not against it; these are just a few of the lessons shared in a new report titled “An Elephant in the Room: Lessons for Corporate Sustainability from India” which was produced by Saatchi S and just recently released. As Adam says in his introduction, “I arrived in India as an expert, I left as a novice.”
At Sustainable Brands 2012, I had the chance to sit down with Andrew Bryson to hear about the trip and to learn about some of the big ideas presented in the report.