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CSR Lessons from India: Interview with Andrew Bryson, Saatchi & Saatchi S

| Sunday June 10th, 2012 | 4 Comments

Adam Werbach and Andrew Bryson from Saatch & Saatchi S recently undertook a remarkable trip to India. Over the course of their journey – intended to be a speaking tour – both realized they were learning far more than they were teaching.   The end result suggests that Indian business holds many lessons for anyone concerned with tackling the challenges of sustainability in a highly populated, resource constrained world.

Valuing people, thinking systemically,  working with nature and not against it; these are just a few of the lessons shared in a new report titled “An Elephant in the Room: Lessons for Corporate Sustainability from India” which was produced by Saatchi S and just recently released.    As Adam says in his introduction, “I arrived in India as an expert, I left as a novice.”

At Sustainable Brands 2012, I had the chance to sit down with Andrew Bryson to hear about the trip and to learn about some of the big ideas presented in the report.  

You can download the PDF here.


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  • Kestrel Jenkins

    A humbling reaction to research. One of those key ingredients needed to push the needle in moving global production, supply chains, and international business forward.

  • http://twitter.com/InfraInput InfraInput

    This is a very interesting and eye-opening piece. Thanks for sharing. Indeed, lessons can be learned from the emerging economies like India. Especially the concept of whole-systems, we can use as an essential take away point. It makes absolute sense that if we aim for a low carbon, sustainable future, environmental impact, energy resources, human behavior, and, an item rarely talked about, infrastructure will have to be comprehensively acknowledged. 

  • Trish

    Thank you for the interview —

    Adam covered some essential points
    and I love to hear examples of expertise

    being noticed, valued, and shared,
    especially when it comes from those

    in so-called developing nations.

    (Which really are long-term civilizations and cultures.)

    Position on the global measuring stick

    of economic growth // development
    is too narrow an indicator

    of what a country and its

    people bring to the global
    discourse in sustainable systems design.

    Best regards in your future work in India, Saatchi & Saatchi S!

  • Trish

    Oh—and the link to the PDF is dead. Thanks again for the video.