Interview: Annie Longsworth on Making Sustainability “Irresistible”

What’s would it mean to make sustainability “irresistible”? ¬†Saatchi & Saatchi S CEO Annie Longsworth says it means to make businesses, shareholders, investors and so on talk about sustainability naturally. ¬†At the Sustainable Brands 2012 conference I had a chance to sit down with Annie for a few minutes to talk about what’s new at the company as well as to get to the bottom of this “irresistible” idea…


Nick Aster is a new media architect and the founder of has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.