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Interview: Annie Longsworth on Making Sustainability “Irresistible”

| Monday June 18th, 2012 | 0 Comments

What’s would it mean to make sustainability “irresistible”?  Saatchi & Saatchi S CEO Annie Longsworth says it means to make businesses, shareholders, investors and so on talk about sustainability naturally.  At the Sustainable Brands 2012 conference I had a chance to sit down with Annie for a few minutes to talk about what’s new at the company as well as to get to the bottom of this “irresistible” idea…



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