Packaging plays a significant role in a brewery’s ecological footprint. Bringing an old technology to a new product, Church Key Can Co’s pilsner-style beer is packaged in a flat top steel beer can, which can only be opened using a church key – a style popular in the 1930s.
Although new to the craft beer scene, this Portland-based venture, co-founded by Portland native Justin Hawkins and Adrian Grenier (star of HBO’s Entourage), is attracting some big attention, including a recent feature at TechCrunch Disrupt.
In addition to the can’s novelty, there are environmental benefits to steel. According to Earth911, because steel is a metal, it can be easily separated from other recyclables (e.g. paper, glass) using magnets. Additionally, steel recycling saves landfill space as well as provides a scrap resource to the steel industry.
Jenn Coyle met Church Key Co-Founder Justin Hawkins to discuss his new venture: