Taking a broad, holistic approach to sustainability, New Belgium Brewing serves as an example of a successful triple bottom line business. From its founding, this Fort Collins, CO-based brewery demonstrates that its commitment to environmentalism, profitability and co-workers is a powerful combination.
Kim Jordan, Co-Founder and CEO, explains that New Belgium’s mission is to “operate a profitable brewery which makes our love and talent manifest.” Operating as a 41 percent employee-owned business, New Belgium creates a high involvement culture which translates into big payoffs. New Belgium is currently the third largest U.S. craft brewery, and will soon be expanding into a second production facility in Ashevile, NC.
Jenn Coyle had the chance to meet Kim at the Craft Brewers Conference to discuss: