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The Top 10 Chicago Area CSR Reporters and Performers

Raz Godelnik
| Wednesday November 7th, 2012 | 0 Comments

Consider a GRI certified sustainability reporter training with TriplePundit and ISOSGroup. Sign-ups now open for Chicago.

If I play the word association game and say the word “Chicago,” I doubt many people would think of “green” these days. Nevertheless, the hometown of President Obama is one of the greenest cities in the U.S. From its 7 million square feet of green roofs to being one of America’s most bike-friendly cities, Chicago has become one of America’s greenest cities (no.  8 on Corporate Knights’ 2012 list of America’s greenest cities).

I was wondering if all of this green activity in the windy city also indicates that companies in the area are increasingly involved in CSR activity.  Or in other words – is the Chicago Metropolitan Area (aka Chicagoland) a hub of CSR leaders?

Just like we did with the Bay Area, our investigation began by identifying the Fortune 500 companies headquartered in Chicagoland. We found 29 companies from various industries, including many well-known brands such as Boeing, McDonald’s, Sears, Kraft Foods, Abbott and United Continental.

Among the 29 Fortune 500 companies in the area, 10 companies published a CSR report (34 percent), eight of them in accordance with the GRI guidelines (28 percent). This is a little below the average for S&P500 companies in terms of reporting, but better in terms of compliance with GRI guidelines (48 percent and 21 percent respectively for S&P500 companies). When compared to Bay Area companies, Chicagoland’s are lagging both in reporting and in GRI-compliance (47 percent and 43 percent respectively in the Bay Area).

The conclusion is that Chicagoland seems to be lagging in CSR reporting in general, but the Chicagoland companies who report do a better job in preparing GRI-compliant reports compared to companies in other areas.

And what about CSR performance? Four companies in Chicagoland are listed in Corporate Responsibility Magazine’s 2012 100 Best Corporate Citizens List. Since this is an election season, I decided to compare it with the portion of the electoral votes Illinois has (20 electors) in the Electoral College and found it’s very similar – 3.7 percent. So I guess you don’t have to be Nate Silver to conclude that Chicagoland gets an average grade in CSR performance.

Here are the full results of our look into CSR and CSR reporting performance of companies in the Chicago Metropolitan Area:

company Fortune 500 Rank City Revenue (in $ millions) CSR Report GRI Report GRI Level CR Magazine 2012 Top 100
1 Abbott Laboratories 71 Abbott Park, IL 38,851 yes yes undeclared 20
2 Allstate 93 Northbrook, IL 32,654 yes yes undeclared
3 Anixter 386 Glenview, IL 6,270 no
4 Aon 235 Chicago, IL 11,287 no
5 Baxter 195 Deerfield, IL 13,873 yes yes B 58
6 Boeing 39 Chicago, IL 68,735 yes non-GRI 67
7 CDW 270 Vernon Hills, IL 9,602 no
8 CF Industries 402 Deerfield, IL 6,098 no
10 Corn Products International 390 Westchester, IL 6,219 no
11 Discover 300 Riverwoods, IL 8,550 yes no
12 Dover 304 Downers Grove, IL 8,502 no
13 Exelon 145 Chicago, IL 18,924 yes yes A
14 Illinois Tool Works 149 Glenview, IL 18,257 no
15 Kraft Foods 50 Northfield, IL 50,365 yes non-GRI
16 McDonald’s 107 Oak Brook, IL 27,006 yes yes not applicable
17 Motorola Mobility 206 Libertyville, IL 13,064 yes yes undeclared
18 Motorola Solutions 274 Schaumburg, IL 9,549 no
19 Navistar 193 Lisle, IL 13,958 no
20 OfficeMax 354 Naperville, IL 7,121 no
21 RR Donnelley 249 Chicago, IL 10,611 no
22 Sara Lee 220 owners Grove, IL 12,103 yes yes B 11
23 Sears Holdings 65 Hoffman Estates, IL 41,567 no
24 Telephone & Data Systems 469 Chicago, IL 5,181 no
25 Tenneco 350 Lake Forest, IL 7,205 no
26 United Continental 76 Chicago, IL 37,110 yes yes C
27 United Stationers 478 Deerfield, IL 5,006 no
28 W. W. Grainger 318 Lake Forest, IL 8,078 no
29 Walgreen 32 Deerfield, IL 72,184 no

Combining the information on the companies’ CSR reporting and performance, the top 10 companies are (in an alphabetic order): Abbott, Allstate, Baxter, Boeing, Exelon, Kraft Foods, McDonald’s, Motorola Mobility, Sara Lee and United Continental.

Here are five more titles we would like to give:

The best company: Sara Lee. I thought first it would be Abbott, since I know them better, but first place goes to the company that has the highest rank on the CR Magazine Top 100 list and therefore Sara Lee is number one on ours. Although Sara Lee didn’t make too many headlines on TriplePundit recently, this food and beverage company, which split earlier this year into two companies (Hillshire Brands and D.E Master Blenders 1753) seems to take sustainability seriously and to perform above average when it comes to CSR, as we can also see from its CSRHub and Climate Counts ratings.

The company that didn’t surprise me: Kraft Foods. Kraft should be a familiar name to our readers. The company shows leadership in areas like waste reduction  and recycling and also came up couple of months ago with an impressive sustainability program that includes ambitious goals for 2015. The company still has a lot of challenges ahead, but it definitely seems like it takes CSR seriously and sees it as an integral part of its business strategy.

The company that is on the list but maybe shouldn’t be there: United Continental. United Continental opposes the EU new standard requiring all airlines flying to and from EU airports to buy carbon permits under the EU Emissions Trading Scheme (EU ETS). I believe that a company rejecting climate change regulation is not truly responsible and hence can’t be considered a CSR leader.

The company that perhaps does not belong on such a list: McDonald’s. In fairness, McDonald’s has many CSR achievements to be proud of. Nevertheless, in some areas that are very material for the company, like sourcing beef sustainably, McDonald’s is only making its very first steps. The fact that McDonald’s is not listed on the CR Magazine top 100 companies may indicate that if it wasn’t located in Chicagoland, you wouldn’t see it on the local top 10 list, at least for now.

President Obama’s favorite company on the list: Boeing. Although I’m quite sure Obama would say all companies on the list are great American companies, I’ve got a feeling Boeing would be his favorite one. Not only because the company is a big exporter of American innovative products, but it is also on the forefront of developing fuel efficient planes and aviation biofuels. And did we mention that Air Force One was built by Boeing?

[Image credit: Frank Kehren, Flickr Creative Commons]

Raz Godelnik is the co-founder of Eco-Libris and an adjunct faculty at the University of Delaware’s Business School, CUNY SPS and the New School, teaching courses in green business, sustainable design and new product development. You can follow Raz on Twitter.

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