One of the key elements of a futureproof brand is design. Not a logo, not a color palette, mind you. But design that humanizes technology and enables us to communicate with the brand on a visceral level.
This is intuitive design. And it’s absolutely essential to any brand that is innovative and forward-looking. After all, there’s no point to leading the pack if your brand fans can’t keep up.
In this video – the sixth in a series on futureproof brands, Marc Stoiber explores the power of intuitive design.