TriplePundit is reporting live from the Fortune Brainstorm Green 2013 conference in Laguna Niguel, CA. Follow along on this page for ongoing video interviews with sustainability thought leaders, corporate change agents and entrepreneurs who are leading the way to a more sustainable future.
My introduction to sustainability evolved out of a passion for urban planning. Specifically, I saw the revitalization of cities and the reinvigoration of urban life as having deep positive impacts: Resource efficiency, transportation efficiency, cultural enrichment, a diversified economy, the list goes on and on.
Some companies have begun to understand that life in suburban office parks may have certain short term efficiencies, but ultimately can be banal. Most importantly they tend to lock employees into a car-dependent lifestyle that removes them from any sort of urban fabric. Their money will tend to be spent at freeway-side chain stores rather than in a more diverse urban environment and all the economic multipliers that go along with it.
Fortunately, some companies have thought twice about this situation and have begin re-urbanizing their offices: Twitter in San Francisco, Manpower in Milwaukee, and, I was excited to learn, Panasonic in Newark.
I’ll spare you my ramble, and let CEO Joe Taylor explain the rest…
Higher quality version coming soon!