Stories & Beer: Coming to Google Hangouts Soonby Nick Aster on Sunday, Apr 7th, 2013 ShareClick to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Google+ (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window) In front of the fire, that’s Mike Hannigan of Give Something Back, Nick Aster of TriplePundit, and Jeff Mendelson of New Leaf Paper – plus guests.Last month, TriplePundit and HUB Berkeley hosted a “Stories & Beer” fireside chat with Mike Hannigan from Give Something Back & Jeff Mendelsohn from New Leaf Paper about their stories that have kept them committed to their missions from the start.We’ve got a storify synopsis of the chat below. But what’s most exciting is that for April’s upcoming event we’ll be using Google Hangouts to broadcast to anyone with a halfway decent internet connection. This will allow us to take things outside of our bay-area venues, reach a lot more of you, and start building an even more exciting communications platform.Coming up on April 16th, we’ll be talking to Ashara Ekundayo from HUB Oakland and Alex Michel from 5M Project. These two projects aim to turn entire city blocks into ecosystems of social entrepreneurship, arts, and sustainable business.You can register for the live event here, or stay tuned for instructions for how to join us virtually. [View the story “Stories & Beer” on Storify]Stories & BeerMarch, 2013, HUB BerkeleyStorified by TriplePundit.com· Sun, Apr 07 2013 21:38:47It all comes down to what the customer values, this is what will shift the economy. @GSBtweets #storiesandbeerHub Bay Area#storiesandbeer @GSBtweets is the third largest office supply company in CA. Business model founded on Newman’s Own model.TriplePundit.com"we are creating businesses where the central stakeholder is the community." – Mike Hannigan from @GSBtweets #storiesandbeerHub Bay Area@gsbtweets @newleafpaper hanging out before #storiesandbeer beginsmissionhubNext steps @newleafpaper we need change in consumer behavior. we r not changing the world by being biggest fish in aquarium #storiesandbeerTriplePundit.comwhat’s next @GSBtweets we need to solidify not being a weird Berkeley/SF company – move to get a scope as large as Goliath #storiesandbeerTriplePundit.comIt all comes down to what the customer values, this is what will shift the economy. @GSBtweets #storiesandbeerHub Bay Area.@newleafpaper we’re better market makers than market growers. #storiesandbeerTriplePundit.comHas @NewLeafPaper put itself out of business? #storiesandbeerTriplePundit.comBut why replicate the Newman’s business, then? It’s the benefit model. #storiesandbeerTriplePundit.comNewman’s Own – customers don’t buy the product for the donations – it’s the quality, celebrity, price #storiesandbeerTriplePundit.com"I have zero interest in compromising my values" – @jeffmendelsohn #storiesandbeerHub Bay Area.@gsbtweets business is not about your values, it’s about your customer’s values #storiesandbeerTriplePundit.com.@gsbtweets we’re a $30m company – when we reach $30b, we’ll have scale to actually change the market #storiesandbeerTriplePundit.com.@gsbtweets – @jeffmendelsohn is definitely more of a weirdo than I am. #storiesandbeerTriplePundit.com"we told a story in the sustainability industry that had never been told" – how @NewLeafPaper rallied people. #storiesandbeerHub Bay Area.@gsbtweets – @jeffmendelsohn is definitely more of a weirdo than I am. #storiesandbeerTriplePundit.comWhat other kind of company is there besides one driven by it’s mission? #storiesandbeerTriplePundit.com.@newleafpaper 800 lb gorillas drive us up the supply chain. @GSBtweets 800 lb gorilla in CA – but he does biz all over US. #storiesandbeerTriplePundit.comcollegial and lighthearted conversation despite the personal lost business #storiesandbeerTriplePundit.com.@gsbtweets By buying Boise paper, we’re contributing to income disparity. Some stockholder is getting rich. #storiesandbeerGreen MBA ListInteresting watching a balancing act between similar missions and different approaches. @NewLeafPaper @GSBtweets fueling #storiesandbeerHub Bay Area.@gsbtweets we wish we could buy it, but our customers are price sensitive. #storiesandbeerTriplePundit.com.@GSBtweets we used to buy @NewLeafPaper but now we don’t – with volume and price it doesn’t work. #storiesandbeerTriplePundit.com@nickaster drops the question of what @NewLeafPaper and @GSBtweets would each do with $50K. #storiesandbeerHub Bay Area.@nickaster if I spend $50k at your company, what kind of good happens with it? #storiesandbeerTriplePundit.com"im really interested in influencing urban environments in building sustainable lifestyles." – @jeffmendelsohn @NewLeafPaper #storiesandbeerHub Bay Area"we are creating businesses where the central stakeholder is the community." – Mike Hannigan from @GSBtweets #storiesandbeerHub Bay AreaIs the government creating the market or fixing the market with e.o. requiring 30% post consumer recycled paper? #storiesandbeerTriplePundit.comChanged up the format to get cozier! #storiesandbeer @hubbayarea @triplepundit @gsbtweets @newleafpapermissionhubthe price differential between 30% post consumer and virgin paper is so high, schools buy the virgin. #storiesandbeerTriplePundit.comNice! RT @HubBayArea: We are creating businesses where the central stakeholder is the community. -Mike Hannigan @GSBtweets #storiesandbeerMarissa Rosen@jeffmendelsohn I don’t limit their options, they can buy paper from you (laughing) #storiesandbeerTriplePundit.com"we are creating businesses where the central stakeholder is the community." – Mike Hannigan from @GSBtweets #storiesandbeerHub Bay AreaRT @triplepundit: Impact @ supply chain or spending profits on good causes? Which is right approach to make business better? #storiesandbeerMarissa Rosen.@GSBtweets not interested in giving away as much $ as possible – focused on community deciding what’s best for itself. #storiesandbeerTriplePundit.com"my goals are to change the paper industry." @jeffmendelsohn talking about his vision of @NewLeafPaper at #storiesandbeerHub Bay AreaSell more paper or change the paper industry? @newleafpaper chose the latter, lets competitors copy their formulas #storiesandbeerTriplePundit.comimpacting the supply chain or spending profits on good causes? Which is the right approach to make business better? #storiesandbeerTriplePundit.com"we are an income redistribution company." – great way @GSBtweets described themselves at #storiesandbeer.Hub Bay Area#storiesandbeer @GSBtweets is also an "income redistribution company" Cool moniker for office supplies.TriplePundit.com#storiesandbeer with @NewLeafPaper and @GSBtweets – @triplepundit hosting a great convo at @HubBayArea – personal stories are inspiring!Hub Bay Area#storiesandbeer @NewLeafPaper is a paper company about more good – not less badTriplePundit.com#storiesandbeer a conversation, not a presentation.TriplePundit.com#storiesandbeer hosted by @HubBayArea featuring @NewLeafPaperand @GSBtweets and @nickaster starting now! Fire is burning…TriplePundit.comgetting excited for #storiesandbeer @hubbayarea featuring @NewLeafPaper and @GSBtweetsTriplePundit.comIt’s time for #storiesandbeer with @hubbayarea, @NewLeafPaper, @GSBIF Follow along starting in 30 minutes!TriplePundit.com#storiesandbeer table ready! @triplepundit and @hubbayarea. Thanks @bisonbeer! #BCorp family.missionhub Thanks to Bison Brewing for sponsoring! Looks delicious, doesn’t it. Nick Aster is a new media architect and the founder of TriplePundit.com TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place. Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis. Follow Nick Aster @nickaster One response They say Google is about Online Thievery and Cyber Slavery … Making people create & steal content for them to spam ads for free. Otherwise, they’d sell your mother down the river. Comments are closed.