For the first time we are seeing healthy fast food chains, such as Chipotle, rise up in the stock market. In this interview, PR Director Christopher Arnold describes how Chipotle is impacting the growth of organic family farms by making simple purchasing changes–and at the same time increasing their own profit margins.
Companies like Chipotle are not only making a ton of money serving great food, they are also changing the landscape of food sourcing. Over a decade, Chipotle grew from a few stores to more than 1300 after making distinct choices to source natural and healthy food in a sustainable way. It began with their pork carnitas which were not selling well. After sourcing from Niman Ranch their product sales skyrocketed. They decided to make sourcing the highest quality food their highest priority.
As the company grew, the Chipotle team saw a direct relationship between the number of stores and the number of family farms supplying them. As Chipotle grew, so did Niman Ranch and the livelihood of hundreds of family farms around the country–proving that good food costing a little more can still generate a profit.
After decades of new product innovation in the area of food, we have seen tens of thousands of products come into the market, and hundreds of companies spout into success. Amid this bonanza of choice we have also faced the influx of GMO’s, additives such as corn syrup and fillers that are a part of an endemic obesity issue and diabetes rise in our country. Now people are becoming more conscious and on large care are demanding to know where their food comes from.
When public demand becomes a part of the consumer products landscape, change occurs exponentially. These choices have a ripple effect, bringing economy and opportunity in a variety of ways.
Through innovation, businesses are becoming more profitable, patterning simple solutions by changing their purchasing choices. Simply changing supplier’s methods can utilize their vast influence to create a ripple of positive change across an entire industry.
When you change the landscape of the consumer, the product and how it is sourced and consumed – the equation of business shifts on it’s axis.
Companies can fund, implement and scale solutions to our greatest problems, and use their purchasing choices as instruments of change. At the same time, consumers are voting with their dollars by purchasing products in alignment with what they believe. When there is a combination of both, one can see the meat of Noble Profit in action.
Learn more about Chipotle www.Chipotle.com
Special thanks to Sustainable Brands. Come learn about innovation at the next Sustainable Brands in San Diego June 3-6, 2013.
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