Interview: Anand Babu on Opower’s Strategy

fortune-green-2013TriplePundit is reporting live from the Fortune Brainstorm Green 2013 conference in Laguna Niguel, CA. Follow along on this page for ongoing video interviews with sustainability thought leaders, corporate change agents and entrepreneurs who are leading the way to a more sustainable future.

Opower is a startup with what sounds like a complex task: Give consumers better and more organized access to data about their energy usage.  Once you do that, in theory,  they’ll naturally start consuming less. They’ll save money, save energy, and we’ll all collectively benefit.  With cleverly organized technology and partnerships with utilities, Opower is taking complex data and making consumer behavior easy to change.

I had a chance to talk to Anand Babu, Opower’s Director of Platform Strategy about how the company’s technology works, where it’s headed, and exactly what kind of impact they’ll ultimately have on sustainability.  Video after the jump:

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.