RECAP: Live Chat with Ian Hanna; Director of Strategic Development, FSC

2012 Ian head shot 3Every Wednesday at 4pm PST / 7pm EST (and every once in a while at other times) TriplePundit will take 30 minutes or so to chat with an interesting leader in the sustainable business movement. These chats are broadcast on our Google+ channel and embedded via YouTube right here on 3p.

On Wednesday, February 26th, TriplePundit’s Founder, Nick Aster, held a chat with Ian Hanna, Director of Strategic Development for the Forest Stewardship Council International.

The vision of the global non-profit is that the world’s forests meet the social, ecological, and economic rights and needs of the present generation without compromising those of future generations. FSC International’s strategy consists of five main goals:

Goal 1: Advance globally responsible forest management
Goal 2: Ensure equitable access to the benefits of FSC systems
Goal 3: Ensure integrity, credibility and transparency of the FSC system
Goal 4: Create business value for products from FSC certified forests
Goal 5: Strengthen the global network to deliver on goals 1 through 4

To meet these goals, the FSC International’s program areas such as chain of custody, social policy, ecosystem services, and monitoring and evaluation, help manage the multidimensional nature of forestry and certification.

Hanna addressed these goals and concepts, and much more, in his interview.  

The chat will be live below at 4pm Pacific:

If you missed the conversation, you can still watch it on our YouTube channel.


About Ian

Ian Hanna is an ecologist, social entrepreneur and sustainability advocate that is the Director of Strategic Development for the Forest Stewardship Council. He works with various industries, agencies and NGOs to shift the wood and paper purchasing of businesses, consumers and governments to more responsible, verifiable sources such as FSC certification provides. Hanna hails from the Olympic Peninsula in Washington State and is a firm believer that individual action around our purchasing decisions is the quickest path to leaving a positive environmental legacy for future generations.


Marissa Rosen

Marissa is the Director of Social Media for TriplePundit. She has a passion for educating stakeholders and the public on sustainability and enjoys utilizing social media to bring online communities together to create business synergies. Marissa has a background in Communications and a Masters in Environmental Studies from the University of Pennsylvania. Connect with her at