Every Wednesday, TriplePundit founder Nick Aster will take 30 minutes or so to chat with an interesting leader in the sustainable business movement. These chats are broadcast on our Google+ channel and embedded via YouTube right here on 3p.
On Wednesday, February 5th, an audience far and wide tuned in to a live chat with Susan McPherson – a serial connector, passionate cause marketer, angel investor and corporate responsibility expert. Recently, she launched McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, and continues to consult for Fenton as a strategic advisor.
If you missed the conversation you can watch it now on our YouTube stream (above).
Susan is a regular contributor to the Harvard Business Review, TriplePundit and Forbes, and has 20+ years experience in marketing, public relations, and sustainability communications. She is a featured speaker at industry events including Net Impact, Center for Corporate Citizenship’s Annual Summit, Sustainable Brands, and Committee to Encourage Corporate Philanthropy’s Summit. McPherson founded and hosts the bi-weekly #CSRChat on Twitter.
Currently, McPherson invests in, and advises technology start-ups, including ZADY, TheLi.st, Posi