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A World Water Day-Themed Google Chat w/ Michael Kobori, VP of Sustainability, Levi Strauss & Co.

Marissa Rosen
| Friday March 21st, 2014 | 2 Comments

KoboriEvery Week, TriplePundit takes 30 minutes or so to chat with an interesting leader in the sustainable business movement. These chats are broadcast on our Google+ channel and embedded via YouTube right here on 3p.

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On Friday, March 21st at Noon Pacific / 3:00pm EST, TriplePundit’s Founder and Publisher, Nick Aster, spoke with Michael Kobori, Vice President of Sustainability at Levi Strauss & Co. 

This special chat coincided with the week of World Water Day, and the overarching theme focused on the role of resource conservation in sustainable fashion. Michael provided an overview of Levi Strauss & Co.’s lifecycle assessment strategy (including why the jean manufacturer is focusing on water), product innovations like Water<Less, the company’s involvement with Better Cotton, how LS&Co. is changing processes (including recycled water efforts in the finishing process), and the importance of changing consumer habits.

If you missed the conversation, you can watch it right here or on our YouTube channel.

About Michael Kobori

Michael is the Vice President of Sustainability at Levi Strauss & Co. Under his tenure, the company has been a pioneer, reducing the environmental impact of its products through its Levi’s® Waste<Less™ and Water<Less™ products, Dockers® WellThread Collection, Care for Our Planet program, and leadership on the Better Cotton Initiative. Based on its sustainability work, Levi Strauss & Co. was recently named 30th most innovative company in the world by FastCompany magazine. You can follow him on Twitter: @KoboriGrillsCSR


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  • Emilie Prattico

    How integrated are innovation and sustainability integrated in product development and what barriers are there to such integration?

  • DripIsBetter

    So, smallholder in India goes from 40% irrigation efficiency to 60% irrigation efficiency?

    So irrigation systems are designed for efficiency?

    So all deliveries to a field are measured and compared to local averages and pounds of seed cotton per inch of water?

    He really didn’t provide anything meaningful. I’ll go to “Better Cotton” again and see if they are providing any specifics. Anything less is just so much green-washing.

    And then suggesting US cotton producers could become “Better Cotton” signatories? Here, water use efficiencies are already much, much better.