I just got back from the Wall Street Journal’s ECO:nomics conference in Santa Barbara and put together a handful of great video interviews. You can follow along on our conference page here for all of them, as well as past years’ coverage.
Nic Delaye is Director of PriceWaterhouseCooper’s Sustainable Business Solutions group in San Jose California. He led a roundtable discussion at last week’s WSJ ECO:nomics conference about how to demonstrate the connection between sustainability and shareholder value.
Although looking at the ROI from the cost reductions that occur from sustainability initiatives is relatively simple, there is significant indirect value created by sustainability that’s often left unquantified. Sustainability valuation enables companies to put a dollar value on enhanced stakeholder perception, improved customer loyalty, and the strengthened employee engagement that may result from investments on sustainability initiatives.
Nic and I sat down for 10 minutes to discuss all of this. Video after the jump…