Our lively #McDsustainability chat with the McDonalds Corporation took place on May 7, 2014.
For the fast food giant, which restructured its corporate social responsibility (CSR) and sustainability team in 2012 to focus on developing a strategic framework, the process was, shall we say, meaty. Like a well-balanced meal, McDonald’s has put five portions on its CSR plate: Food, Sourcing, Planet, People and Community.
When a multi-national like McDonald’s with a worldwide presence and a complex network of stakeholders creates a CSR strategy, you expect flavor, complexity and challenges. And lots of discussion about the “right” approach.
“Our new CSR framework demonstrates our intent to grow the business while having a positive impact on society,” said Bob Langert, VP of Sustainability at McDonald’s. “Now, more than ever, customers care about their food and where it comes from. They want to know what companies like McDonald’s are doing to improve the world in which they live. Because of our size and scale, we can influence change for the better.”
Here are the Storify highlights from the #McDsustainability Twitter chat with Bob Langert, CSRwire, and our 227 chat participants:
About Our Stakeholder Engagement Campaigns
We regularly conduct webinars and Twitter chats with our partner CSRwire. These chats are aimed at taking a pulse of our community, sharing knowledge and inspiring action. Whether the topic is sustainable living, shared value, or responsible careers, these interactive sessions help our clients push their communication boundaries and also gain valuable feedback, criticism and the attention of an active and engaged community.