Recap: Twitter Chat with Heineken: What Does It Mean to Brew a Better Future?


Last week we had a great live twitter chat featuring HEINEKEN in conjunction with the release of the company’s latest sustainability report.

Heineken proclaims that sustainability has been an integral part of business operations throughout its 150-year history. Now, in 2014, the beer giant’s commitments are coming to life through its Brewing a Better Future (BaBF) Program and its long-term approach to creating shared, sustainable value in four areas that it can impact directly: protecting water resources, reducing carbon emissions, sourcing sustainably and advocating responsible consumption.

Heineken recently published its 2013 Sustainability Report, which outlines the company’s progress on the way to meet its 2020 sustainability commitments. The full 2013 report can be viewed at

If you weren’t able to join us live, I’ve put together a Storify including all the questions we asked and all the reader questions we had time to get to. Take a look after the jump…


Nick Aster is a new media architect and the founder of has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.