Stories & Beer: Clif Bar & Plum Organics

storiesandbeerlogoWe hosted another Stories and Beer Fireside Chat on Thursday, July 24 at 6:30pm Pacific (9:30 Eastern) at the Impact HUB San Francisco – and online via web cam.

Knowing that we’re eating healthy, responsibly sourced food is a fundamental issue in the sustainability movement.  Many food product companies have made strides towards using more (or completely) organic ingredients, embracing a sustainable supply chain, building consumer trust, and being transparent about everything they do.

We hosted a conversation with two leading companies at July’s “Stories and Beer” to find out about what they’re doing to further the movement: Clif Bar & Plum Organics.

TriplePundit’s Founder, Nick Aster, talked with Plum Organics’ Ben Mand and Clif Bar’s Michelle Ferguson and lead a conversation with the audience!

 

About Michelle

michelle-ferguson-clif-bar

Michelle Ferguson is executive vice president of marketing for Clif Bar & Company, a leading maker of nutritious and organic foods and drink for people on-the-go. Michelle oversees the company’s marketing programs, brand development, market analysis, customer service, research and development, and in-house design.

Under her direction, Clif Bar has become a recognized leader in grassroots marketing programs that engage consumers and address important environmental issues.

She holds a bachelor’s degree in international agricultural development from the University of California, Davis and a master’s in agricultural economics from Cornell University.

About Ben

Ben-MandBen Mand, Vice President of Marketing at Plum Organics, is an experienced marketing executive who has worked across agency, consulting, and consumer businesses with an unfailing passion for building responsible brands. No matter where he’s been in his career, Ben brings an entrepreneurial spirit, appetite for innovation, and a reputation for being a creative problem solver. While at Plum Organics, Ben has been instrumental in strengthening the core mission, developing the brand campaign & activation, and driving the brand to #1 organic baby food. He is responsible for overall business sales and profit and oversees the company’s marketing programs, brand development, market analysis, customer service, and brand mission work. Outside of work, Ben enjoys spending time with his family, food & wine, traveling the world, and the Green Bay Packers.

Plum Organics is a leading innovator with the mission of inspiring a lifetime of healthy eating from the very first bite. Recognized for culinary-inspired recipes & a modern approach to family nutrition, Plum offers a complete line of premium organic baby food, toddler & kid snack products. Plum has also dedicated its social mission to delivering nutrient rich, organic food into the hands of little ones in need across America. For more information about Plum please visit: www.plumorganics.com.

 

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.