Walmart Sees Gold in Small Neighborhood Grocery Stores

walmart marketGo small or go home. That’s my motto. Or it would be if I had a motto. And it seems that’s something Walmart is embracing — to the benefit of walkable communities and of those in food deserts where lower-income people suffer limited access to fresh fruits and vegetables.

Walmart has announced it will nearly double its number of “small format” stores in unconventional locations, adding up to 300 more units around the U.S. focused on “perishables” such as fresh fruits and vegetables and meats. One of the major factors in the format’s success is how it uses pharmacies — another benefit to communities with walkability issues — as traffic builders.

This is not to say that the stores are specifically intended to address food desert issues. Back in 2011, Walmart committed to building stores in rural and urban food deserts, but that didn’t include the smaller format stores. However, the company did say stores like Walmart Express “will likely” serve food deserts. Ultimately, though, the intent of the smaller stores is to get a foothold in dense urban centers that aren’t cut out for the huge, sprawling format. Heck, some cities like Chicago have been downright politically hostile to Walmarts within the city limits.

The new format seems to be a huge hit, already. Walmart expects to see up to $20 billion in growth each year from these wee little outlets by 2018.

I have mixed feelings about Walmart, of course. On one hand, there are the low wages and questionable labor conditions of their sources, and frankly, on the occasions I go there, I get the distinct impression they don’t give their employees the freedom to do their jobs well; they have to call a manager for every teeny weeny thing while I, the customer, wait and wait and wait and the employee apologizes and apologizes. On the other hand, Walmart is the largest private producer of solar energy in the U.S., and they do come up with ways to serve the low-wage community. In my city, the Super Walmart with a grocery section has a bus that goes out to underprivileged areas, and that’s a really important service.

When you live in a city with scant mass transit and you neither have the resources to have a car nor even know anybody with the resources to have a car, any food assistance you might get loses serious practical applications when all you have access to is food from the gas station or convenience store: overpriced bread and canned goods, potato chips, Honey Buns, and soda pop. It’s a very serious matter when the neighborhood liquor store is the only thing within walking distance and has a sign that says “We Accept Food Stamps.” There’s not going to be anything to buy there but crap.

Walmart’s foray into small urban stores with fresh foods and pharmacy access may turn out to be a huge deal for underprivileged communities, especially as it shows other retailers there’s money to be made serving them. Other stores such as Target and Whole Foods are following suit, with Whole Foods experimenting with lower-cost options for staple items.

Image credit: Walmart: Source

Eric Justian

Eric Justian is a professional writer living near the natural sugar sand beaches and singing sand dunes of Lake Michigan in Muskegon, Michigan. When he's not wrangling his kids or tapping at his computer, he likes to putter in his garden, catch king salmon from the Big Lake, or go pan fishing with his boys.As a successful blogger his main focus has been energy, Great Lakes issues and local food.Eric is a founding member of the West Michgian Jobs Group, a non-profit organization that evolved from a Facebook page called Yest to West Michigan Wind Power which now has over 8000 followers. West Michigan Jobs Group promotes independent businesses and sustainable industries in the West Michigan area. As the Executive Director of that organization he has advocated renewable energy as both a clean energy alternative for Michigan and a new industry with which to diversify our economy and spark Michigan innovation and jobs.