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3p Twitter Chats: Top 10 Tweets of Substance

Mary Mazzoni
| Friday August 15th, 2014 | 3 Comments

3p-tweet-jam With a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business.

Let’s be honest: It’s Friday afternoon, and you’ll probably spend half of your post-lunch day on social media anyhow. So, why not learn something in the process? Some complain that Twitter is just wasted time and that nothing of substance can be said in 140 characters, but these 10 quotes from our Twitter chats prove them wrong. Read, get inspired and RT away!

All the tweets here are from recent chats that we’ve organized with various collaborators and sponsors, to see full synopses of these chats, visit our main Twitter chat page here.

1. Kimberly-Clark and Greenpeace talk collaboration in #ForestSolutions

Greenpeace and Kimberly-Clark went on to describe how they resolved their differences five years ago and what they’ve achieved since. Their collaboration success story proves what’s possible when stakeholders work together, and the results are enough to brighten anyone’s Friday.

Click here for a full recap of our #ForestrySolutions chat.

2. Duke’s Deb Gallagher speaks the truth about environmental leadership in #EnvLead

Our Twitter chat earlier this year with Duke University centered around its Environmental Leadership program, but naturally the conversation extended to how environmental leadership can be put into practice across all sectors. With admirable ease, Deb Gallagher, Duke associate professor of the Practice of Resource and Environmental Policy, spoke to a broad range of sustainability issues.

On partnerships:

When asked how to make environmental leadership a true triple-bottom-line philosophy that spans the whole world, Gallagher dropped this beauty:

You said it, Deb!

Click here for a full recap of our #EnvLead chat.

3. David Tulauskas calls for a new future for the auto industry in #GMCSR

General Motors has been open about the fact that it’s facing an automotive industry that is unsustainable in its current form. We asked GM’s director of sustainability, David Tulauskas, why the company feels that way and what could be done to change it. He summed it perfectly in a few short words:

Preach it, David! The chat went on to touch on everything from widespread adoption of electric vehicles to “transforming transportation,” giving us plenty of reasons to keep our eye on GM’s role in the “new” auto industry.

Click here for a full recap of our #GMCSR chat.

4. Mars, Inc. speaks to sustainability and consumer purchasing decisions in #MarsSusty

In a recent Twitter chat with Mars Inc. about how the company handles sustainability, @dean_best asked: “Do you have examples of how consumer interest in sustainability can change their purchasing behavior?” The company had this say:

We hope consumers do value sustainability as it will encourage us to do more. #MarsSusty – @MarsGlobal

After describing cause-marketing campaigns at some of its biggest brands like Uncle Ben’s and Pedigree, as well as supply chain sustainability initiatives for everything from palm oil to tea, this remark seemed especially poignant. Even for a company already making exemplary strives in sustainability, consumers hold the power to inspire them to do more. Vote with your dollar, folks!

Click here for a full recap of our #MarsSusty chat.

5. Pam Wickham puts STEM education at the forefront in #RaytheonCSR

Most people wouldn’t necessarily think of a defense company as a “green” company, but Raytheon took us by surprise in our recent #RaytheonCSR chat. Pam Wickham, Raytheon’s VP of corporate affairs and communications, discussed how the company is addressing a range of issues, from finding jobs for veterans to reducing greenhouse gas emissions. She also spoke in-depth about the company’s efforts to boost STEM education, including this call for more stakeholders to take action:

Click here for a full recap of our #RaytheonCSR chat.

6. McDonald’s meets criticism with transparency in #McDsustainability

When you host a Twitter chat with a consumer-facing corporate behemoth like McDonald’s, you expect to see both cheers and critiques to roll through your feed. Bob Langert, VP of sustainability at McDonald’s, met critiques head on and noted that while there’s still much work to be done, the best thing the company can do to prove it’s serious about sustainability is embrace transparency:

As our Editor in Chief Jen Boynton pointed out, using the corporate handle for a sustainability chat — and opening the brand up for public criticism on social and environmental issues — is a great first step.

Click here for a full recap of our #McDsustainability chat.

7. Future of Fish keeps an open mind in our #3pChat on sustainable seafood

Some say developing a sustainable approach to seafood is black and white — either eliminate wild catch to preserve ocean biodiversity or halt the development of aquaculture to avoid its potential environmental impacts. But in our recent #3pChat Tweet Jam on sustainable seafood, Future of Fish pointed out that it takes a multi-pronged approach to get things done:

Wild catch can stay; way we catch & distribute wild catch needs to change. our ideal supply chain: http://bit.ly/1srD2PG #3pchat

Aquaculture is definitely part of multi-pronged solution, & many innovations happening: http://bit.ly/1rM8o35 #3pchat @BellAquaculture — @FutureofFish

Click here for a full recap of our #3pChat on sustainable seafood.

8. Heineken talks sustainability from all angles in #BaBF

Our recent Twitter chat with Heineken on its Brewing a Better Future (BaBF) strategy touched on loads of sustainability efforts at the company, from empowering smallholder farmers and investing in renewable energy to cutting back on water use and waste. In the chat, Jan-Willem Vosmeer, the company’s corporate social responsibility manager, summed up all of these initiatives in less than 140 characters:


Happy Hour, anyone?

Click here for a full recap of our #BaBF chat.

9. Jerry Lynch addresses one of the world’s mega-challenges in #GenMillsSusty

In the midst of remarks on water savings, carbon emissions reductions and empowering farmers, the dialogue in our recent Twitter chat with General Mills turned to one of the most pressing mega-challenges facing the industry — how to feed a growing population in a resource-constrained world. General Mills Chief Sustainability Officer Jerry Lynch had this to say:

Click here for a full recap of our #GenMillsSusty chat.

10. SAP and CDP get holistic with integrated thinking in #SustyBiz

Our recent Twitter chat with SAP, BSR and CDP centered around “integrated thinking,” a holistic approach that allows companies to approach sustainability in all of its departments internally, as well as externally, to drive meaningful change. Nigel Topping, executive director of CDP, and Peter Graf, chief sustainability officer for SAP, summed the concept up beautifully:

Sounds like a plan to us!

Click here for a full recap of our #SustyBiz chat.

Don’t forget to follow us on Twitter (@triplepundit) and stop by for our upcoming Twitter chat with Heineken on August 27.

Mary Mazzoni is a Senior Editor for Triple Pundit. You can follow her on Twitter @mary_mazzoni.


▼▼▼      3 Comments     ▼▼▼

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  • Jim Mazzoni

    thoroughly researched and concisely done as usual, great job!

  • J_N_Lee

    Excellent idea!

  • jottman

    Great idea! I can see a new “Top Ten” concept emerging here. Expect to be “emulated’ by others (including maybe me). #WishedI’dThoughtOfIt