We had such a great Twitter chat with Heineken a few months ago, that we brought the experts together again for Round 2!
Today on Twitter, we learned about what “local sourcing” means to Heineken by hosting a Twitter Chat at the hashtag: #BaBF.
A cornerstone of the Heineken sustainability strategy, Brewing a Better Future (#BaBF), is focused on growing the percentage of locally-sourced ingredients in its raw material supplies. The company wants to operate in a way that improves the quality of life for local individuals and communities; helps drive inclusive growth particularly in economies in Africa; and helps the environment and ensures a consistent supply of raw materials.
CSR Expert Aman Singh and TriplePundit led an hour-long conversation with Heineken’s sustainability leadership team, including:
- Michael Dickstein (MD) – Director, Global Sustainable Development
- Paul Stanger (PS) – Local Sourcing Director, Africa & Middle East Region
- Edwin Zuidema (EZ) – Global Category Director, Raw Materials
Here’s the Storify summary of the conversation:
About TriplePundit’s Stakeholder Engagement Campaigns: Triple Pundit regularly conducts webinars and Twitter chats with its member organizations and partners. These chats, developed as facilitated conversations, are aimed at taking a pulse of our community, sharing knowledge and inspiring action. Whether the topic is sustainable living, shared value or responsible careers, these interactive sessions not only help our clients push their communication boundaries but also gain valuable feedback, criticism and the attention of an active and engaged community. Learn more by emailing email@example.com.