This post is part of Triple Pundit’s ongoing coverage of the SXSW Eco conference. For the rest, please visit our SXSW Eco page here.
From the days of the Cluetrain Manifesto, social media experts have tried to emphasize that successful online communication means letting go of the committee-driven thought process that companies often cling to in their communications. Rather, letting go of the reigns and allowing a more free-form dialogue to emerge about their companies is a more effective strategy.
I had a talk with social media expert Andrea Learned about the use of Twitter as a tool for companies at SXSWeco this year. She emphasized that companies who want to successfully use Twitter should let go of over-thinking the medium and let key individuals have the freedom to connect with folks on twitter in an honest and open way. This practice is the best way to provoke open and productive dialogue.
Hear it from Andrea in the video below: