3p Weekend: 10 CSR Trends to Watch Out for (And 9 to Ditch) in 2015

Campbells_PWC_TwitterWith a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business.

To kick 2015 off right, this week TriplePundit hosted a Twitter chat to project the top sustainability and corporate social responsibility (CSR) trends of 2015.

Joining us were Rebecca Caplan, director of the PwC Charitable Foundation (tweeting from @PwCFoundation), Shannon Schuyler, principal corporate responsibility leader at PwC and president of the PwC Foundation (@ShannonSchuyler) and Dave Stangis, chief sustainability officer for Campbell’s Soup Co. (@DaveStangis).

Each of these thought leaders shared ideas that gained so much attention they made Tuesday’s chat one of our most popular ever. In case you missed it, check out the top 10 trends our panelists and audience predicted for 2015. As an added bonus, scroll down to the bottom for nine irksome trends we can’t wait to kiss goodbye this year.

1. Higher expectations for CSR pros

2. Action from the C-suite

3. Mindfulness in management

4. Strategies designed with the company in mind

5. Integrating sustainability into every department

6. The end of “the business case”

7. Engaging employees around responsibility

8. Moving from cause marketing to social impact

9. Digitization forcing adaptation

10. The (slow) rise of integrated reporting

9 trends to ditch in 2015

Of course, there are a few trends we won’t be sorry to bid farewell in 2015. Earlier this week, Henk Campher of Edelman rounded up nine of these oh-so-over trends to keep you in the loop. From companies setting far-off, intangible goals to claiming sustainability is “in their DNA,” here’s to hoping these cringe-worthy trends are history by Q2.

Mary Mazzoni is the Senior Editor of TriplePundit. You can follow her on Twitter @mary_mazzoni

Mary Mazzoni

Based in Philadelphia, Mary Mazzoni is the senior editor of TriplePundit. She is also a freelance journalist with a passion for storytelling and sustainability. Her work has appeared in the Philadelphia Daily News, Earth911, the Huffington Post, Sustainable Brands and the Daily Meal.

Mary is a lifelong vegetarian with an interest in climate resilience, clean tech and social justice. You can contact her at mary@triplepundit.com.

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