No one wants to be sold to or patronized, so why not lighten it up with a little humor? This was the focus of the FunnyBizz Conference on June 11 in San Francisco.
Author: Ali Hart
On Saturday, September 8th, 2012, a few hundred forward-thinking folks gathered at TEDxPresidio at the Palace of Fine Arts in San Francisco to talk about what’s on the minds of many these days: re-inventing capitalism.
On Saturday, November 19th and 20th, Shareable and Parsons Desis Lab hosted ShareNY, a conference on the sharing economy in New York City. If your reaction is, “But New Yorkers don’t share!” you’re probably forming judgments based on bad Hollywood movies. NYC is quite a shareable city; people live in apartment buildings (often with roommates), take public … Continued
One of my favorite conversation topics is “how do we reach people who don’t care about sustainability?” For some reason, I’ve often discussed this in the context of hunters and gun owners. To my surprise, someone who could speak very intelligently on this subject presented at the 2011 Net Impact Conference. Adam Morehead runs Legion … Continued
A fan of experiential learning, I entered a session called “Would You Survive? Base of the Pyramid Urban Slum Simulation” with very little knowledge of what would unfold or how my fellow conference attendees would transform around me.
The following post is part of TriplePundit’s coverage of the 2011 Net Impact Conference in Portland, Oregon. To read the rest of our coverage, click here. Michael E. Porter and Mark R. Kramer arguably popularized the concept of shared value in their Harvard Business Review article earlier this year entitled, Creating Shared Value. They define it … Continued
Last week at the 2011 Net Impact Conference, many attendees were questioning certain operational aspects of the conference. In an effort to better understand the decision-making behind the event, I asked Maggie Davies, Net Impact’s Deputy Director, to shed some light on these issues. Immersed in post-conference wrap-up, Davies made some time to answer me via email. Here’s what she had to say:
The following post is part of TriplePundit’s coverage of the 2011 Net Impact Conference in Portland, Oregon. To read the rest of our coverage, click here. At the 2011 Net Impact Conference in Portland last week, representatives of a range of brands expounded upon their sustainability efforts. While conferences are often a chance for companies to tell … Continued
Earlier this month at Sustainable Brands ’11,I interviewed Eric Ostern, Unilever’s Senior Manager of Corporate Responsibility and Community Relations, about the company’s Sustainable Living Plan. In my wrap-up, I noted that I had two questions left unanswered. Lucky for me — and you — the answers landed in my inbox yesterday. Here they are: 3P: … Continued
Last week at Sustainable Brands ’11 in Monterey, I had a chance to sit down with Eric Ostern, Unilever’s Senior Manager of Corporate Responsibility and Community Relations to learn about some of the progress Unilever has made since the launch of the Unilever Sustainable Living Plan last fall. 3p: What distinguishes the Unilever Sustainable Living … Continued
Even though the sustainability movement has come a long way, it’s clear that it could benefit from some rebranding. At Sustainable Brands ’11, key insights from consumer research shed some light on where practitioners can refocus their efforts. OgilvyEarth recently released results of a 2011 study called Mainstream Green: Moving sustainability from niche to normal. … Continued
Ronald Shaich is the founder of Panera Bread, the best performing restaurant stock when measured over the last decade. But that isn’t enough for Shaich, especially when 1 in 6 Americans live in “food insecure” homes. A few years ago, he was inspired when he saw a news report that covered Same Café in Colorado, … Continued
You probably remember when Frito Lay’s SunChips brand launched their compostable bag in April 2009 to a surprising reception. The company knew that their 100% compostable bag (that was developed over three years) was loud, but they didn’t think it would lead to the backlash that ensued. SunChips even considered the sound a differentiator and … Continued
Since the economy came crashing down on us in 2008, there’s been a growing consensus that our economic system as we know it is not sustainable. What we’ve since learned is that money is fiction and the security we think we’ve been building all these years is a myth. Other than its dysfunction, nothing in … Continued
At Sustainable Brands ’11, there’s much talk about, well, brands. But what powers those brands? Employees. People. In the pursuit of innovation, competitive edge and profits, many companies lose sight of the real force behind their brands. Similarly, companies striving for sustainability often focus on their environmental impacts to the neglect of the social side. … Continued