3p Contributor: Andrea Newell

Andrea Newell has more than ten years of experience designing, developing and writing ERP e-learning materials for large corporations in several industries. She was a consultant for PricewaterhouseCoopers and a contract consultant for companies like IBM, BP, Marathon Oil, Pfizer, and Steelcase, among others. She is a writer and former editor at TriplePundit. She has contributed to In Good Company (Vault's CSR blog), Evolved Employer, The Glass Hammer, EcoLocalizer and CSRwire. You can reach her at andrea.g.newell@gmail.com and @anewell3p on Twitter.

Recent Articles

Women in CSR: KoAnn Vikoren Skrzyniarz, Sustainable Life Media

| Thursday April 24th, 2014 | 0 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

koann-blog-bwTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

KoAnn Vikoren Skrzyniarz: I am Founder and CEO of Sustainable Life Media, the company, and Sustainable Brands, our service brand. SLM was originally launched in 2004 and I spent a good two years prior to that, while running my own management consultancy, absorbing everything I could get my hands on related to sustainability and business.

As far as my role at SLM, like every entrepreneur, I wear many hats and, at the beginning, I wore all the hats. I wrote our business plan, raised our funding, set up our first website, sold our first sponsorship, organized our first conference and hired our team. Of course building a business with scaleable meaningful impact requires its leader to shift from building a product or service to building an organization, so putting a great team in place is number one, and I feel incredibly grateful every day for ours. At this point, as much as I love being hands-on, I’m working hard to make myself irrelevant to the day-to-day things so I can focus on expanding our offering and impact.

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Women in CSR: Kathleen Tullie, Reebok International & BOKS

| Thursday April 3rd, 2014 | 1 Comment

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

2013_BOKSKathleenTullie_HeadShot_HighRes_Cropped copyTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Kathleen Tullie:  I am Director of Social Responsibility at Reebok International and Co-Founder and Executive Director of BOKS (Build Our Kids’ Success). BOKS is a free,  before-school physical activity program that aims to help improve kids’ academic performance and overall health by promoting physical activity and nutritional knowledge as a way to jumpstart children’s brains and better equip them for learning. The program is run by moms, dads, teachers and volunteers, two-to-three days a week before or during school.

Following my departure from the world of corporate finance, my attempt to be a “stay at home mom” was short-lived. I had this desire to engage with the community and leave an impact on children. It was the book Spark, by Dr. John Ratey from Harvard Medical School, which supported my belief that there is a strong positive correlation between exercise and learning.

I began the before-school activity program for kids in October 2009 at a school in Natick, Mass. With support from the school faculty, and my team of mom volunteers, we were able to start a program that focuses on the importance of building both healthy bodies and minds in youth.

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Lean In: 3p Readers Weigh In On Themes from Sheryl Sandberg’s Book

| Monday March 31st, 2014 | 0 Comments

41TknOCIZWLAfter a year, we asked you, our readers, how themes in Sheryl Sandberg’s “Lean In: Women, Work and the Will to Lead” have affected you and what you thought about them. Here are your responses, and thanks for being part of the conversation.

The first part of the book talks a lot about how women should get by in a man’s world. “Should women play by the rules others created?…I understand the paradox of advising women to to change the world by adhering to biased rules and expectations.” Do women still have to get by in a man’s world, or are things changing? If so, how? If not, why not?

A woman (and a man) should always understand the rules and recognize that it really is a man’s world. Both genders, especially women, should challenge the expectations, rules and standards we all live by – even if they are small things – they will add up. - Jessica Robinson

It all rolls back to education. If we give girls encouragement, incentives and reasons to want to take the math, science, management and leadership courses, they will use this knowledge to assume leadership positions. - Sarah 

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Women in CSR: Suzanne Apple, World Wildlife Fund

| Thursday March 27th, 2014 | 0 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

Suzanne Apple Official PictureTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Suzanne Apple: I am Senior Vice President of Private Sector Engagement at World Wildlife Fund (WWF), the world’s leading conservation organization. I lead our corporate engagement with major U.S.-based companies and their supply chains to ensure that the natural resources and ecosystems which are essential to their operations are managed sustainably.

I joined WWF almost 11 years ago following more than 10 years at The Home Depot as Vice President of Community Affairs and Environmental Programs where I oversaw the company’s CSR and sustainability initiatives.

3p: How has the sustainability program evolved at your organization?

SA: I think what has been most satisfying in my career is to have seen the conversation about sustainability evolve from the right thing to do, to a business imperative. Sustainability is now front and center on many boardroom agendas, becoming integrated into companies’ core business strategies. Previously, many companies saw the environment as something separate from their business, but they are beginning to see the bigger picture and now understand that responsible environmental practices are essential to the long-term viability of business and the license to operate.

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Women in CSR: Laura Noctor, InterContinental Hotels Group

| Thursday March 20th, 2014 | 0 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

Laura Noctor_Corporate picture copyTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Laura Noctor: I am the Global Director of Corporate Responsibility for InterContinental Hotels Group (IHG). IHG is one of the world’s leading hotel companies – we have 687,000 rooms in over 4,600 hotels in nearly 100 countries and territories around the world. We operate nine hotel brands including InterContinental, Crowne Plaza, Holiday Inn, and Holiday Inn Express.

I joined IHG in 2008 as Global Director of Corporate Responsibility (CR). Since then, I have worked across our entire CR agenda. I project managed the initial development of IHG Green Engage – our online sustainable environmental management platform, led our team’s stakeholder engagement activities including our CR Report and more recently have taken on a broader role, driving our sustainable communities programmes globally. One of my focus areas is the IHG Academy. The programme involves our hotels creating partnerships with local community or education providers and offering work experience opportunities with the aim of helping participants to become more employable. Another programme, IHG Shelter in a Storm, supports employees, hotels and communities impacted by disaster and leverages the unique role our hotels play in society. I manage a fantastic team, and together we work to convey the benefits of these programmes and make it as easy as possible for our hotels and colleagues to get involved.

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Lean In and Give Us Your Opinion — How Did Sandberg’s Book Impact You?

| Wednesday March 19th, 2014 | 0 Comments

41TknOCIZWLIt’s been a year since Sheryl Sandberg published her book, “Lean In: Women, Work and the Will to Lead,” and we’re betting that many of you have read it, or at least are familiar with its themes. We know our readers are a great source of information and knowledge. Now we’d like your take on some topics from the book and if they have had any impact on your life. Tell us your stories.

  1. The first part of the book talks a lot about how women should get by in a man’s world. “Should women play by the rules others created?…I understand the paradox of advising women to to change the world by adhering to biased rules and expectations.” Do women still have to get by in a man’s world, or are things changing? If so, how? If not, why not?
  2. “Women are reluctant to apply for promotions even when deserved, often believing good job performance will naturally lead to rewards.” Why is this bad? And why doesn’t it work?

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Women in CSR: Alice Korngold, Korngold Consulting

| Thursday March 13th, 2014 | 0 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

Alice KorngoldTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Alice Korngold: I am President and CEO of Korngold Consulting. Together with members of my team, I assist companies in establishing NGO/nonprofit board-matching programs that help them to achieve their objectives for corporate growth and profits through leadership development, stakeholder engagement and productive NGO/nonprofit partnerships. We also train and place corporate executives on NGO/nonprofit boards of directors based on each individual’s interests and qualifications and the needs of each NGO/nonprofit.

Additionally, we consult to the boards of directors of global, national, and regional NGOs/nonprofits—including addressing board composition, recruitment, and leadership succession planning—to advance NGOs/nonprofits in achieving their greater ambitions and long-term sustainability.

I’ve been working in CSR since 1993, when I founded, built and ran a social enterprise in Cleveland, Ohio to provide CSR advisory services to corporations, in addition to nonprofit board-matching services for over 1,000 corporate executives and board development services to several hundred nonprofits. Our organization also trained and advised leadership programs in other cities, throughout the country, seeking to replicate our nonprofit board-matching model, which was financially self-sustaining through fees for services.

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Women in CSR: Meghna Tare, University of Texas at Arlington

| Thursday March 6th, 2014 | 0 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

Tare - CopyTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Meghna Tare: I am the Director of Sustainability for University of Texas at Arlington. We have our own citizenry, nearly 35,000 students and more than 5,600 employees – as well as our own housing, businesses, transportation fleet and police force. Because the University’s main campus is in the heart of downtown Arlington, our growth is felt throughout the region. Since 2007, we have added 1.46 million square feet of building space to the campus.

I work collaboratively with faculty, staff, the student body and community members to address opportunities to promote sustainability in several areas including greening facility operations, promoting innovative research, supporting and encouraging student initiatives, implementing an environmentally and sustainability-focused curriculum, establishing community gardens and composting programs and sponsoring public service initiatives. I recommend policies and strategies to advance the university’s commitment to being leader in campus sustainability. I also work collaboratively and have established a working relationship with various stakeholders and agencies like EPA Region 6, North Central Texas Council of Governments (NCTCOG), North Texas Commission, local governments, DFW Airport, United States Business Council for Sustainable Development (USBCSD), Chamber of Commerce, Community College Districts and other nonprofits.

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Mattel Missed a Big Opportunity with ‘Entrepreneur Barbie’

| Tuesday March 4th, 2014 | 0 Comments

barbie biggerBarbie recently started the latest of 150+ careers: Entrepreneur Barbie. It’s a timely topic because female entrepreneurship has been growing exponentially in the past several years, but Mattel sticks to their formula Barbie and misses a great opportunity to branch out and really inspire young girls.

With Entrepreneur Barbie, Mattel had a chance to show more than one image of a female business owner–but stayed with generic Barbie. Mattel reported that Barbie sales have been steadily falling in recent years (Barbie revenue was down 40 percent in the U.S. in 2012), and this would have been a way to show that Barbie was adapting to a new reality, one where girls see more realistic role models. Many women who start their own businesses are older, experienced businesswomen, or moms with a unique idea, or both, along with a dozen other iterations besides a shiny, plastic businesswoman. The description of the doll gives no specifics about Barbie’s business, except that she has all the latest toys (her business must be well-funded).

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Women in CSR: Dr. Jeana Wirtenberg, Transitioning to Green

| Thursday February 27th, 2014 | 5 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

Wirtenberg pic10TriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Dr. Jeana Wirtenberg: I am the CEO of Transitioning to Green. When companies, and other types of organizations, want to move sustainability programs forward, my job is to provide them with tools to do so. They often need models for taking action and strategies for catalyzing culture change. People driving this change can get stuck. I help them avoid that or, if they’re already stuck my job is to get them unstuck. That’s what we do at Transitioning to Green.

We also have a nonprofit arm, which I lead. In that role, I help people find their place and career in the green economy. We work with displaced professionals, veterans, and others.

In addition, I’m an author, professor, and researcher. My new book, just out, is called Building a Culture for Sustainability: People, Planet, and Profits in a New Green Economy. I teach in the Bard MBA in Sustainability program and I consult with the Institute for Sustainable Enterprise, which I founded, at Fairleigh Dickinson University.

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Women in CSR: Tina Morefield, DIRECTV

| Thursday February 20th, 2014 | 0 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

Tina Morefield-Head S#7A86ATriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Tina Morefield: As Director of Corporate Citizenship for DIRECTV, one of the world’s leading providers of digital television entertainment services, I lead our U.S. strategy for community outreach and charitable giving, which is focused on K-12 schools and STEM education, as well as employee volunteerism. In addition, my team produces DIRECTV’s annual report on Corporate Social Responsibility, which communicates the company’s Corporate Citizenship, environmental sustainability and people initiatives, and is aligned with the Global Reporting Initiative (GRI) framework.

I joined DIRECTV 15 years ago, starting my career in corporate communications. In 2004, I added responsibility for Corporate Citizenship and led a combined Communications & Corporate Citizenship team for seven years before focusing solely on Corporate Citizenship in 2011.

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Women in CSR: Aman Singh, CSRwire

| Thursday February 13th, 2014 | 13 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

AmanSingh_newpicTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Aman Singh: I am the Editorial Director at CSRwire. I lead content distribution, social media strategy – for clients and our own – CSR/sustainability reporting services and other editorial functions, including managing CSRwire’s commentary section Talkback. I have worked with Fortune 500 companies as well as the country’s leading nonprofits and academic institutions on creating and implementing communication strategies focused on stakeholder engagement and behavior change, including Unilever, Verizon, SAP, ARAMARK, Campbell Soup, Sodexo, EarthShare, Points of Light and others.

I am a student of journalism and started my career right after graduating from high school at Tehelka, a website based out of New Delhi, India, that at that time was known for its investigatory exposes and cutting-edge reporting. Along the way, I’ve worked at myriad outlets including ABC News, The Villager, Downtown Express and The Wall Street Journal. So I’ve been in the “business of writing and editing” for over 15 years. But I turned my focus to CSR and sustainability during the 2008 recession when things were crumbling around us economically and responsibility – both corporate and personal – seemed in short supply. Since then I have written for numerous publications including Forbes, Bloomberg, CNBC, The Vault, Greenbiz, and TriplePundit.

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Women in CSR: Nichole Lecher, Northwestern Mutual

| Thursday February 6th, 2014 | 1 Comment

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

NL_professionalshotTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Nichole Lecher: I am proud to serve as the director of strategic philanthropy and community relations at Northwestern Mutual. My work with the Northwestern Mutual Foundation drives sustainable social impact in the communities in which our employees and financial representatives live and work.

Two years ago, I came to the Northwestern Mutual Foundation to spearhead the strategic development and launch of the Childhood Cancer Program, our first-ever national signature initiative. Our program is dedicated to accelerate the search for a cure to childhood cancer and to provide support to kids and families facing the daily struggles of this disease. In just two years, we have brought this program to more than 10,000 Northwestern Mutual financial representatives and staff, as well as 5,000 employees at our corporate headquarters in Milwaukee.

In addition, my work includes oversight of the Foundation’s strategy, operations and other relationships with key nonprofit partners.

3p: How has the CSR program evolved at your company?

NL: Northwestern Mutual has always had a “do what’s right” ethos, which was applied in all areas of our business and community relationships.

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Women in CSR: Tonie Hansen, NVIDIA

| Thursday January 30th, 2014 | 0 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

Tonie_HansenTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Tonie Hansen:  I’m the Director of Global Citizenship at NVIDIA, where I’ve spent the past eight years, all focused on sustainability. Previously, I spent 15 years in marketing roles, largely at IT startups.

I was hired at NVIDIA to lead philanthropy and needed to build up expertise quickly. So, I immersed myself in conferences, learning about the larger concept of sustainability. Instantly, I got hooked. It seemed like a great way to merge my background in business with my desire to have an impact.  Within a year or so, I helped assemble our first green team and we worked together to develop goals around reducing NVIDIA’s greenhouse gas levels. And in the intervening years, I’ve added sustainability responsibilities to my role, as I saw it becoming more relevant to our business. I’m about to begin work on our fifth sustainability report, and have been getting deeply engaged in our supplier responsibility efforts since joining the Electronic Industry Citizenship Coalition’s board of directors.

3p: How has the sustainability program evolved at your company?

TH: Our efforts began about eight years ago when we found ourselves responding to a growing number of government and customer requests to comply with sustainability initiatives. Frankly, this helped raise our own institutional consciousness of the issue, and we decided to start reporting as a best practice in 2010. By 2012, we made it to #6 on the Newsweek Greenest Companies list.

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Women in CSR: Cindy Drucker, Weber Shandwick

| Thursday January 23rd, 2014 | 1 Comment

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

Cindy DruckerTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Cindy Drucker: Weber Shandwick provides strategic communications and public affairs services, with a specialty in sustainability and social responsibility for clients in the nonprofit, foundation, and corporate sector. I am an Executive Vice President with Weber Shandwick’s Social Impact practice where I lead our global sustainability offering. In this role, I partner with our Weber Shandwick teams around the world to help our clients navigate the complexities of the sustainability landscape through innovative leadership initiatives, unique collaborations, positive stakeholder engagement and effective communications and public affairs strategies.

I’ve worked in the sustainability arena for 22 years – starting in 1992 when it was called “green marketing” and most of the issues were around advancing single environmental attributes such as recycling and recycled content. Today, I’m able to use the insights learned through my prior positions as head of global sustainability for SC Johnson, senior advisor to the president/CEO of World Wildlife Fund and director of stakeholder engagement for the Presidential Oil Spill Commission to build multi-stakeholder initiatives for Weber Shandwick clients that advance a more sustainable future, create shared value, and build reputation capital.

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