3p Contributor: Andrea Newell

Andrea Newell has more than ten years of experience designing, developing and writing ERP e-learning materials for large corporations in several industries. She was a consultant for PricewaterhouseCoopers and a contract consultant for companies like IBM, BP, Marathon Oil, Pfizer, and Steelcase, among others. She is a writer and former editor at TriplePundit. She has contributed to In Good Company (Vault's CSR blog), Evolved Employer, The Glass Hammer, EcoLocalizer and CSRwire. You can reach her at andrea.g.newell@gmail.com and @anewell3p on Twitter.

Recent Articles

Women in CSR: Nikki Korn, Cause Consulting

| Thursday January 9th, 2014 | 3 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

Nikki Korn HeadshotTriplePundit: Name and title. Briefly describe your role and responsibilities, and how many years you have been in the business.

Nikki Korn: I am the Principal of Cause Consulting. I am lucky to be able to co-lead a strategy firm committed to helping companies and nonprofits simultaneously strengthen business and impact society. Every day I am inspired by my work coaching organizations on how to be intentional and strategic in their approach to CSR and sustainability. With some clients just beginning their CSR journeys, and others charting new territory, together, we get to cause change.

Over the past 20 years in this rapidly evolving field, I have sought out new ways to integrate my passion for social issues, communities, and marketing communications. From Washington, DC-based public affairs and foundation consulting, to product marketing, and then to cause and corporate responsibility, I am having a ball.

3p: How has the sustainability program evolved at your company?

NK: We launched our firm with the belief that it does not matter what a company calls it – sustainability, corporate responsibility, CSR – as long as it has a shared vision and common language to set goals, develop strategies, and cause change. Today, ten years later, in a CSR field that is increasingly sophisticated and diverse, this intentional approach is more important than ever. Thus, at our firm, we are looking for new ways to take action, communicate, and inspire.  We are aligning around the power of shared purpose and values; enhancing brands to unify the diverse elements of CSR; and harnessing storytelling and visuals to mobilize stakeholders.

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Women in CSR: Tessie Topol, Time Warner Cable

| Thursday January 2nd, 2014 | 1 Comment

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

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TriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Tessie Topol: I am Vice President of Corporate Social Responsibility (CSR) at Time Warner Cable (TWC), the nation’s second largest cable provider. I am responsible for building TWC’s CSR strategy – overseeing its execution and integration company-wide and communicating its evolution and progress to both internal and external audiences.  As part of that charge, I lead TWC’s signature philanthropic initiative, Connect a Million Minds (CAMM), a five-year, $100 million dollar program to inspire young people to pursue science, technology, engineering and math (STEM) education and careers.

I joined TWC in 2008 following two and a half years at MTV, where I was Director of Strategic Partnerships & Public Affairs. Prior to that, I spent almost 10 years in the non-profit and government sectors.

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Women in CSR: Donna Sockell, University of Colorado

| Thursday December 19th, 2013 | 0 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

Donna_Sockell5GATriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Donna Sockell: I am the former executive director and founder, Center for Education on Social Responsibility (CESR), Leeds School of Business, University of Colorado-Boulder and current head of the “Curriculum Think Tank,” a consortium of business schools working together to improve ethics and social responsibility education.

As CESR’s executive director, I saw my responsibility as enabling students to discover their values and to learn how to really live them in their professional and personal lives. When I started at CESR, I determined that’s what a business school-based corporate social responsibility center should do. That’s a different approach than is typically taken by ethics and social responsibility departments in business schools.

Changing a paradigm and building a program gives you a different role than stepping into a position of carrying forward established policies. A big part of my job was to get superb people in place who could be credible, expert values-discovery facilitators and outstanding teachers in the traditional sense at the same time. Shifting a paradigm also poses big challenges inside an organization. So my other big job was to try to make the environment in which those people operated – the university, academic, business school setting – to be as supportive and fertile as possible.

There are strong parallels to corporate environments. Established CSR departments do amazing things. I would love to see them partner more with the HR, training, and development parts of their companies and that would dramatically compound their reach and impact.

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Women in CSR: Karin Kreider, ISEAL Alliance

| Tuesday December 10th, 2013 | 0 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

Karin New England spring candid shotTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Karin Kreider: I am the Executive Director of ISEAL Alliance. I lead the overall strategic direction of this membership association for sustainability standards systems.  I’ve been working in the field of social and environmental standard-setting and certification for more than 20 years.

3p: How has the sustainability program evolved at your company?

KK: ISEAL has been around for 10 years but several of our members (groups like Fairtrade, Rainforest Alliance, the Marine Stewardship Council, etc.) have been around 15, 25, or even 30 years.  In the early days, when these groups came together to form the ISEAL Alliance, we spent a lot of time defining what was good practice for a standards system.  Today we have become a platform for deep collaboration, and a catalyst for the entire certification and standards movement. Now, we talk about new ways to go to scale or how to demonstrate the impacts of certification in emerging economies.

3p: Tell us about someone (mentor, sponsor, friend, hero) who affected your sustainability journey, and how.

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Women in CSR: Meghan Chapple-Brown, George Washington University

| Thursday December 5th, 2013 | 1 Comment

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

meghan chapplebrownTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Meghan Chapple-Brown: I am the Director for the Office of Sustainability at George Washington University and also Senior Advisor on University Sustainability Initiatives, which means I work with GW’s Trustees, President, Provost, Treasurer, faculty, students, and staff in Facilities, Procurement, Investment, and Development to make GW a leader in sustainability. I launched the sustainability initiative at GW in 2009. I have the privilege of partnering with global corporations, small business, local and global NGOs, and local and federal governments to support the efforts at GW. I also teach Strategies for Sustainable Enterprise to MBAs at the GW School of Business.

Leading sustainability in an academic setting has allowed me to draw on my experience from various other sectors. While at SustainAbility, I was a strategy advisor to F500 companies. I learned a great deal about organizational change, market innovation and stakeholder engagement while working on projects for Darden Ford, Nike, Wal-Mart, Eli Lilly, and others. In the early 2000’s I worked at World Resources Institute and published Beyond Grey Pinstripes – the first ranking of business schools on social and environmental responsibility. While at WRI I worked with business schools around the world, especially in Latin America with faculty from Chile, Brazil, Peru, Argentina. All of that experience was great training for leading the strategy and implementation of sustainability at GW.

Most significant, though, was my work right out of college. In the ‘90’s I started out in Americorps working in community development on the South Side of Chicago. Back before “sustainability” was a field, I built community gardens and started community-based recycling programs in public housing in some of the poorest areas of our country. The intent was to address poverty and provide job training, look past violence and provide a safe space for personal growth, and to build a sense of community, pride, and healthier living. Still today I think this was the most rigorous, yet rewarding part of my career thus far. It prepared me for the challenges I face in my work today by providing me with first-hand experience in personal humility and understanding.

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Women in CSR: Paula Davis, Alcoa Foundation

| Tuesday December 3rd, 2013 | 0 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

Paula DavisTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Paula Davis: I am the former President, Alcoa Foundation and Vice President, Alcoa Inc.; current Vice President, Corporate Affairs, Harman International.

Since 2010, I have led Alcoa Foundation with oversight of philanthropy, employee engagement and social responsibility.  With a team of eight outstanding individuals, we create innovative partnerships with nonprofit organizations around the world to improve the environment, educate tomorrow’s leaders in STEM and manufacturing, strengthen communities and inspire greater employee volunteerism.

3p: How has the sustainability program evolved at your company?
PD: Over the last three and a half years in the foundation, we have made great progress on several fronts. First, we aligned our giving strategy with who we are as a mining, manufacturing and engineering company to focus our resources and create shared value. Second, we developed a meaningful community framework tool to help our 200 locations around the world more effectively engage in their communities and earn a social license to operate. Third, we designed an impact measurement system to evaluate our progress and outcomes. Now we use scorecards to measure program results, visibility and engagement, our three success metrics. Our goal? To answer the question: “Did your efforts and money make a difference?”

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Beastie Boys and GoldieBlox Tussle Over Fair Use in ‘Girls’ Video

| Tuesday November 26th, 2013 | 3 Comments

GB_Box_v6_6_2013Last year, I interviewed Debbie Sterling, founder and inventor of GoldieBlox, a line of toys and books designed to encourage girls to become interested in engineering principles and STEM careers. At that time, I was impressed with the extensive research and thought she put into the products and hoped that its Kickstarter campaign would succeed.

Turns out it more than succeeded – it went beyond its goal and GoldieBlox is now available in stores (disclosure: I ordered one for my daughter for Christmas). On top of that, GoldieBlox and three other sustainable endeavors are finalists in the Intuit competition for a Super Bowl ad.

To promote the fledgling company and garner votes for the competition, GoldieBlox created an attention-catching video of three girls who use a Rube Goldberg contraption (think MouseTrap game) that spans the house and the yard. It’s clever and cute, set to the tune of the mid-1980s song, “Girls,” by the Beastie Boys and has 8 million views to date. However, now the Beastie Boys are protesting the use of the song, leading to the beginnings of a legal war between the toy company and the band.

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Women in CSR: Molly Cartmill, Sempra Energy

| Tuesday November 26th, 2013 | 0 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

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TriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Molly Cartmill: I am the Director of Corporate Social Responsibility for Sempra Energy. I have worked for the Sempra Energy family of companies for 24 years in marketing, communications, community relations, government affairs—and now corporate social responsibility.

As director of corporate social responsibility, I lead a team of professionals who identify and respond to the environmental, social and governance issues that affect the company’s stakeholders. We work with more than 200 employees across our businesses to collect data, goals and results. We also gather stories of employees who perform outstanding acts of responsibility and integrity. Our work also includes getting input from a wide array of local, regional, national and international stakeholders. We develop and produce Sempra Energy’s annual corporate social responsibility (CSR) report and respond to investor-driven surveys and rankings. My team is also charged with overseeing the company’s  political reporting and compliance program, political contributions and the employees’ political action committee.

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Women in CSR: Tanya Bolden, Automotive Industry Action Group (AIAG)

| Thursday November 21st, 2013 | 1 Comment

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

Tanya Bolden AIAGTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Tanya Bolden: I am the Program Development Manager, Corporate Responsibility for the Automotive Industry Action Group (AIAG). I lead AIAG’s program on corporate responsibility (CR) and facilitate our work with teams of volunteers drawn from AIAG member companies, including Chrysler, Ford, General Motors, Honda, Toyota, and Nissan, and their supply chain partners. We collaborate to develop and implement solutions to the array of challenges our industry faces, from improving global working conditions and environmental sustainability, to increasing transparency and respect for human rights in the supply chain.

I’ve been at AIAG for three years, and before that I was with GM for 20 years in a variety positions, most recently as corporate responsibility manager.

3p: How has the sustainability program evolved at your company?

TB: I’m proud to say that we’ve gone from several individual initiatives to a more coordinated, strategic approach to CR. When I came to AIAG, we had working conditions training, GHG estimating and reporting, and health and safety. Since then, I’ve built on those and introduced a new structure for CR, and really developed our social and environmental programs. We also established a Steering Committee, comprised of member company volunteers, which helps identify emerging issues and develop forward-looking approaches to them. As a few examples, we’ve created an environmental sustainability advisory group, launched chemical management awareness training, and we’ll soon offer training on the Globally Harmonized System, a UN initiative to standardize chemical safety information and thus reduce confusion.

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Women in CSR: Tamara “TJ” DiCaprio, Microsoft

| Tuesday November 19th, 2013 | 0 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

TJ Dicaprio 2012TriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Tamara “TJ” DiCaprio: As senior director of environmental sustainability, I’m responsible for reducing the environmental impact of Microsoft’s operations. Working closely with the Environmental SustainabilityCorporate Citizenship and Finance teams, in the last few years I’ve helped develop an internal carbon footprint strategy, establish an internal governance model and shape the direction of our internal corporate carbon reduction policy.

I feel like I’ve been in the environmental field all my life. My passion for the environment started early on when my parents opened my eyes to the world of nature. The initial event that catalyzed my commitment was the Santa Barbara Oil Spill of 1969, which helped foster the environmental movement. As a result, I was lucky enough to grow up during a very active time in developing U.S. national environmental policy. I graduated from the University of California at Santa Barbara (UCSB) as one of the first groups of students with a degree in environmental studies in 1981. My professors and colleagues have continued to be a strong influence. These days I often return to UCSB as a guest lecturer to share best practices and continue my education, and I’m currently enrolled in the Sustainable MBA program at Marylhurst University.

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Women in CSR: Kabira Hatland, OgilvyEarth

| Thursday November 14th, 2013 | 0 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

kh headshotTriplePundit: Name and title. Briefly describe your role and responsibilities, and how many years you have been in the business.

Kabira Hatland: I am vice president with OgilvyEarth, a sustainability practice in the Ogilvy global network. I joined OgilvyEarth more than two years ago. I am part of the practice leadership team where we focus on bringing best-in-class sustainability communications counsel and programming to our clients.  My background has been in corporate and environmental communications and that’s my focus at OgilvyEarth as well. My work has included leading a global brewer’s thought leadership campaign in the arena of sustainable water use and providing strategic counsel for global sustainability clients ranging from food packaging and supermarkets to clean technology and waste to energy solutions.

3p: How has the sustainability program evolved at your company?

KH: Ogilvy’s parent company, WPP, reports on sustainability progress on behalf of its global network of communications agencies and has been doing so for the past ten years.  They have five focus areas for their sustainability efforts and reporting. They are: social and environmental impact of our work for clients; marketing ethics; employee health and development; environment – including climate change, water, waste and recycling; and social investment, including pro bono work, donations to charity and employee volunteering.

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Women in CSR: Carrie Majeske, Ford

| Tuesday November 12th, 2013 | 1 Comment

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

cmajeskeTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Carrie Majeske: I am the Associate Director of Global Sustainability Integration for Ford Motor Company.  I’ve been with Ford since 1984, and on the sustainability team since 2007, leading development of product sustainability strategies for CO2 emissions, fuel economy, sustainable materials, and life cycle assessment. In my current role, I work with various research teams studying ways to use waste and non-food crops in lieu of petroleum in plastics, experimenting with solutions to urban mobility/congestion, and identify sources of conflict minerals in our supply chain. Ford deals with complicated products with non-trivial social and environmental impact in a mature, highly-regulated industry so an important role of sustainability is to cut through some of the complexity and look beyond the regulatory horizon to decide where and how we can reduce environmental impact and improve social conditions while maintaining profitability.

3p: How has the sustainability program evolved at your company?

CM: As with many companies, Ford originally focused on the communication of environmental and social initiatives, mostly to achieve reputational value. Originally, the department reported through Government Affairs. Over the past 10-15 years, sustainability has become an integral part of the business; our Chief Sustainability Officer, Robert Brown, reports directly to the CEO.

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Women in CSR: Jacquelyn Ottman, J. Ottman Consulting

| Thursday November 7th, 2013 | 0 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

Ottman Orig Retouched Full 092810FINALFINALTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Jacquie Ottman: I’m the founder and principal of J. Ottman Consulting, Inc. We’re a marketing consulting firm founded in 1989 that advises businesses and government agencies on strategies for helping meet consumer needs sustainably. Some of our clients include Johnson and Johnson, Ingersoll Rand, and the USDA Certified Biobased labelling program. I’ve written extensively on effective green marketing strategies. My latest books are The New Rules of Green Marketing, and a co-authored e-book, How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides.

3p: How has the sustainability program evolved at your company?

JO: We recently launched a new initiative entitled, WeHateToWaste.com. As the name implies, it’s an online global community of consumers who are motivated to prevent waste, conserve resources and get the most from the products they buy (and all those embedded resources they contain!) Why are we doing this? We recognize that meeting consumer needs sustainably takes a lot more than buying greener products. They need to be used in a more ethical way (e.g., Making sure the water’s off when you brush with that Tom’s of Maine toothpaste.)

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Women in CSR: Jennifer Silberman, Hilton Worldwide

| Tuesday November 5th, 2013 | 0 Comments

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

Silberman_HeadshotTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Jennifer Silberman: As Vice President of Corporate Responsibility at Hilton Worldwide, I am responsible for overseeing the development, integration and communication of Hilton Worldwide’s corporate responsibility strategy around the world. I joined the company in 2010, after eight years at APCO Worldwide, where I was Vice President in the corporate responsibility practice, counseling Fortune 500 companies and global foundations on strategy and program design, business integration, stakeholder engagement and results-oriented philanthropy. I have more than 20 years of experience working in the U.S., Latin America, and Africa in the areas of economic development, sustainability, human rights, women’s empowerment and youth opportunity.

3p: How has the sustainability program evolved at your company?

JS: Sustainability has deep roots at Hilton Worldwide. Our namesake and founder, Conrad Hilton, always believed that one “should assume your fair share of responsibility for the world in which you live.”  In 2009, we formalized this conviction with the creation of five-year sustainability goals to reduce our energy use and our carbon, waste, and water outputs across the full range of our hotel operations. We created tools to manage and assess our performance against these goals, officially launching LightStay™ – our proprietary sustainability measurement tool – in 2010. Then gradually, we began to integrate sustainability into our entire business by making it a brand standard across our global portfolio of hotels.

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Women in CSR: Cathy Benko, Deloitte LLP

| Thursday October 31st, 2013 | 1 Comment

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Welcome to our series of interviews with leading female CSR practitioners where we are learning about what inspires these women and how they found their way to careers in sustainability. Read the rest of the series here.

Benko - Ath J HiResTriplePundit: Briefly describe your role and responsibilities, and how many years you have been in the business.

Cathy Benko: Vice chairman and managing principal, Deloitte LLP. I hold dual roles, leading Deloitte LLP’s citizenship efforts and as a talent marketplace game-changer for Deloitte Consulting LLP. These positions tap into skills honed in prior roles including chief talent officer, lead client service partner, high technology industry sector leader, and national managing director of Deloitte’s award-winning Women’s Initiative.

“Making a difference, by doing what we do best, to make America stronger and the world a better place,” is our Citizenship mantra. We deliver on this mantra every day through a multitude of ways: from our pro bono program to advising our clients on sustainable water strategies, serving on nonprofit boards, delivering Impact Day scope-a-thons, and working with leading NGOs on innovative solutions to the world’s toughest societal issues – among many others. We’re proud of our contributions – valued at more than a half-billion dollars in cash and in-kind services over the past five years—and even more proud of the sustainable, positive impact these investments have resulted in.

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