First Green Business Coach for Entrepreneur.com. Founder of EARTH 2017, a website posting economic analysis on disruptive trends impacting communities and businesses. President of NCCT, a consulting company that coaches CEOs and business owners on pricing and marketing best practices proven to win the millennial generation, and their moms, as customers.

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The $250 Trillion Green Economic Revolution

Climate change economics is emerging as a disruptive mega-trend driven by estimates that the cost of global climate change will reach a staggering $72 trillion. Obesity is now projected to carry a global economic cost of more than $100 trillion during the 21st century. In response to these alarming economic realities, a revolution is stirring in who customers buy from, the way investors allocate funds and the companies set to rise to the top.

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The $250 Trillion Cost Of Climate Change And Obesity

Citigroup now projects a staggering $72 trillion global cost tied to man-made climate change during the 21st century. The industrial fast food complex is directly tied to a global obesity and diabetes epidemic that now costs $2 trillion annually. These staggering economic costs don’t even take into account human suffering and premature death.

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Economists Ask If Energy Efficiency Is A Good Investment

Too many customers view utility pricing (and its regulation) as skewed toward the utility. And too many customers have invested in energy efficiency without seeing the anticipated savings as utilities raise rates and change rate designs.

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Free Utility Customers To Profit From the Clean Power Plan

Today’s adoption of the Clean Power Plan begs this question: Why shouldn’t a utility customer be able to put solar on their roof, net out their electricity bill and sell any surplus to the grid for a profit? What state allows this? The answer is none.

A San Francisco resident performs an annual cleaning on rooftop solar panels.

California Achieves Economic Growth Without Growing Emissions

California is proving to the rest of America that economic success does not require increased pollution. The state recently reached an economic development milestone: At a time when the California economy is growing faster than the U.S. economy, it managed to reduce greenhouse gas emission by 1.5 million metric tons.

Plug in, Power Up, Tune In

In Search of the Sustainably-Sourced Guaranteed Lower Utility Bill

By 2016 the price of solar energy is projected to be equal to or even less than utility rates in all 50 states. To remain competitive and relevant, the electric utility industry, and its regulators, will need to place their focus on the sustainably-sourced, guaranteed lower electricity bill.

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Sustainability Professionals Need to Be Weird to Grow Revenues

Getting creative is the next maturation step in sustainability leadership and for winning enhanced CEO commitment. For sustainability leaders, the creative path for winning customers (and CEOs) is to act weird. For example, being “weird,” or outside the product design norm, defines Apple and its success. So, how can leaders get outside the mainstream and deliver a compelling business case for sustainability?

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Solar is Getting Weird

The California solar homeowners I work with are acting pretty “weird” compared to the rest of America. This summer when the rest of America will keep their thermostats set at higher-than-desired levels to avoid the dreaded high monthly electric bill, the solar customers I know will be running their homes at a pleasant 72 degrees with no fear of receiving a huge electric utility bill.

The Uvas Reservoir in Santa Clara, California, sits nearly empty in February 2014.

Sustainable Economic Solutions to California’s Drought

The obvious long-term solution is to reduce human pollution, which has generated the climate change that has intensified droughts in California and the West. It will be interesting to see if the West gets thirsty enough to become a national political force for climate change solutions.

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Climate Change Puts California Economy at Risk of Collapse

California faces one more year of water supply — a water crisis that holds the potential to collapse the state’s economy. What an irony that the state most focused on global warming may be its first catastrophic economic collapse victim.

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How To Write a Winning Green Business Plan

It is one thing to paint a compelling elevator speech. It is an entirely more complex task to validate that your vision can be realized via a detailed plan.

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How To Write a Green Business Plan That Stands Out

Having a green business plan is mission-critical to your company’s success in the global green economic revolution. This article begins a two-part series on how to write a green business plan that will win customers, successfully recruit millennial generation work associates and attract investors.

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Boomers’ Sustainability Diet: What Not To Do

3p correspondent Bill Roth offers five things every baby boomer should stop doing to achieve sustained weight loss, save money and reduce their personal environmental impacts.