Getting creative is the next maturation step in sustainability leadership and for winning enhanced CEO commitment. For sustainability leaders, the creative path for winning customers (and CEOs) is to act weird. For example, being “weird,” or outside the product design norm, defines Apple and its success. So, how can leaders get outside the mainstream and deliver a compelling business case for sustainability?
Author: Bill Roth
The California solar homeowners I work with are acting pretty “weird” compared to the rest of America. This summer when the rest of America will keep their thermostats set at higher-than-desired levels to avoid the dreaded high monthly electric bill, the solar customers I know will be running their homes at a pleasant 72 degrees with no fear of receiving a huge electric utility bill.
The obvious long-term solution is to reduce human pollution, which has generated the climate change that has intensified droughts in California and the West. It will be interesting to see if the West gets thirsty enough to become a national political force for climate change solutions.
California faces one more year of water supply — a water crisis that holds the potential to collapse the state’s economy. What an irony that the state most focused on global warming may be its first catastrophic economic collapse victim.
The big news from the 2015 Natural Products Expo West was that American consumers are now buying healthy foods at a rate three times faster than their purchase of conventional foods.
Having a green business plan is mission-critical to your company’s success in the global green economic revolution. This article begins a two-part series on how to write a green business plan that will win customers, successfully recruit millennial generation work associates and attract investors.
3p correspondent Bill Roth offers five things every baby boomer should stop doing to achieve sustained weight loss, save money and reduce their personal environmental impacts.
I have lost 20 pounds and kept it off. My secret sauce consists of five steps that are easy to implement and still allow me to enjoy happy hour.
3p correspondent Bill Roth used sustainability principles to get healthy, lose 20 pounds and keep it off. He documented his experience — and what he calls the Boomers’ Sustainability Diet — in a three-part series. This post is part one.
President Barack Obama made middle-class incomes a focal point in his State of the Union address on Tuesday evening. Today, 3p economic correspondent Bill Roth offers five compelling ideas for creating sustained economic growth through growing middle-class real income.
Have you been grinding your teeth wanting to tell it like it is on who is helping or hurting the adoption of sustainable solutions? Here’s your chance.
In 1980, when oil prices collapsed, the American consumer gorged on full-size SUVs. Will history repeat itself, dooming us to irreversible climate change?