Author: Bill Roth
Increasing evidence of climate change tied to the carbon surge is pushing consumers, especially the millennial generation, to question what they buy and who they buy from.
The millennial activist is now driving revenue growth in the American economy. Their quest for products and companies that are “cool with a purpose” is driving the revenue success of Apple, Google, Patagonia and Chipotle. They are also a key demographic group that is driving down the revenues of McDonald’s, Coca-Cola and your local utility. Figuring out how to successfully align with millennial activists is now the strategic challenge facing every business.
Tesla Motors founder Elon Musk has once again demonstrated business leadership by offering a business solution to climate change. Musk’s act of leadership is to open-source his company’s invaluable intellectual property for building world-class electric cars to the global auto industry.
A demographic tumult is pushing America toward a sustainable economy. This demographic tumult is the nexus of an aging boomer generation, the emergence of the millennial generation as America’s economic powerhouse and the growing role of women.
The California Climate Tax is an innovative public policy idea for addressing climate change by taxing pollution to fund residential electric bill credits.
Innovations in energy efficiency project financing are now offering guaranteed lower electricity bills to the commercial real estate sector.
Women delivered a strong and very frank message to the business community at the Feb. 6, 2014, EPA hearing on carbon pollution standards tied to electric utility generation.
Guaranteed lower energy bills, increased occupant productivity and reduced emissions are the promise of the transformative “hybrid electric building.”
The top four business buzzwords used today – content, social, sustainability and transparency – define how sustainable businesses win customers in the 21st century. The following are best practices tied to these four business buzzwords that are proven to win customers.
The question is no longer whether a sustainable economy is developing. In 2014, the question is: Which companies will be the revenue growth winners?
Ford is is taking another huge leap toward filling the void created by our lack of a national energy policy with the launch of its new F-150 – a full-size pickup truck with an aluminum body.
In 2013 corporate social responsibility moved from “do good” actions to a business best practice. This year, these five CSR game-changers will accelerate the links between profits, environmental responsibility and social good.