The top four business buzzwords used today – content, social, sustainability and transparency – define how sustainable businesses win customers in the 21st century. The following are best practices tied to these four business buzzwords that are proven to win customers.
Author: Bill Roth
The question is no longer whether a sustainable economy is developing. In 2014, the question is: Which companies will be the revenue growth winners?
Ford is is taking another huge leap toward filling the void created by our lack of a national energy policy with the launch of its new F-150 – a full-size pickup truck with an aluminum body.
In 2013 corporate social responsibility moved from “do good” actions to a business best practice. This year, these five CSR game-changers will accelerate the links between profits, environmental responsibility and social good.
If you drive 10,000 miles a year with under-inflated tires then you are not only emitting money out of your tailpipe but also releasing approximately 500 pounds of additional greenhouse gases into the atmosphere.
Generation Z, the first generation born in the 21st century, will most likely buy a Zero Net Energy (ZNE) home as their first new home purchase. A ZNE home and its promise of low or no monthly utility bills will align with this generation’s fiscal prudence gained from the hard lessons of the Great Recession.
If successful, Title 24 will open the door to increased amounts of energy efficiency financing, expanded sources of capital and lower financing costs.
Starting in 2014, California is implementing a tsunami of building code revisions called Title 24. These revised building codes will move California’s residential and commercial buildings toward Zero Net Energy (ZNE).
Twitter is about to launch their initial public offering. This public event has brought new focus to the fact that Twitter’s Board of Directors is all male. When Twitter CEO Dick Costolo was challenged on this issue by Vivek Wadhwa, a Fellow at the Stanford University Arthur & Toni Rembe Rock Center for Corporate Governance, … Continued
Unilever is working toward a new business model that “…enables responsible, equitable growth that is decoupled from environmental impacts.” This vision is the foundation of Unilever’s strategy for doubling revenues, reducing the company’s environmental impacts and increasing the company’s positive impacts upon society.
Ten branding best practices, illustrated by Sketches, the 56-million view video by Dove (a Unilever brand), and an interview with Christine Cea, Unilever’s Senior Director Marketing Communications.