First Green Business Coach for Entrepreneur.com. Founder of EARTH 2017, a website posting economic analysis on disruptive trends impacting communities and businesses. President of NCCT, a consulting company that coaches CEOs and business owners on pricing and marketing best practices proven to win the millennial generation, and their moms, as customers.

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Five 2014 CSR Game-Changers

In 2013 corporate social responsibility moved from “do good” actions to a business best practice. This year, these five CSR game-changers will accelerate the links between profits, environmental responsibility and social good.

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How to Cut Your Fuel Costs by 15 Cents Per Gallon

If you drive 10,000 miles a year with under-inflated tires then you are not only emitting money out of your tailpipe but also releasing approximately 500 pounds of additional greenhouse gases into the atmosphere.

Zero Net Energy Home Bill Roth Earth 2017 green business coach

The Growth Path For Zero Net Energy Homes

Generation Z, the first generation born in the 21st century, will most likely buy a Zero Net Energy (ZNE) home as their first new home purchase. A ZNE home and its promise of low or no monthly utility bills will align with this generation’s fiscal prudence gained from the hard lessons of the Great Recession.

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Mexico Taxes Soda to Combat Obesity

Mexico has successfully passed legislation placing an 8 percent sales tax on sugary soft drinks in response to their obesity epidemic.

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Twitter IPO Controversy Over All-Male Board of Directors

Twitter is about to launch their initial public offering. This public event has brought new focus to the fact that Twitter’s Board of Directors is all male. When Twitter CEO Dick Costolo was challenged on this issue by Vivek Wadhwa, a Fellow at the Stanford University Arthur & Toni Rembe Rock Center for Corporate Governance, … Continued

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How Sustainability is Growing Unilever’s Brand Equity and Profits

Unilever is working toward a new business model that “…enables responsible, equitable growth that is decoupled from environmental impacts.” This vision is the foundation of Unilever’s strategy for doubling revenues, reducing the company’s environmental impacts and increasing the company’s positive impacts upon society.

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Rainforest Alliance’s Shop The Frog Week

The frog icon is recognized worldwide as representing authentic green products, certified by Rainforest Alliance. September 16-22, 2013 is follow the frog week.