Author: Bill Roth
There was much to be pessimistic about in 2015, but this year gave additional confirmation that the green economic revolution is real and growing.
As an economist, I have a jaundice view of the COP21 agreement. My skepticism ties to a lack of price signals included in the agreement. My question is: Can the world can realize a green economic revolution that delivers less pollution plus economic growth without including the cost of pollution at the cash register, meter and pump?
Our country, and the world, stands at a crossroads. The technologies to deliver both sustained economic growth and reduced emissions have all been invented. But these technologies now require a path toward mass economies of scale to make a difference.
An antibiotic apocalypse is upon us due to failures in food product labeling tied to unsustainable farming practices. 3p economic correspondent Bill Roth offers an economic analysis and what to do.
New research by Global Tolerance found that 62 percent of surveyed millennials “only want to work for an organization that delivers social and environmental impacts.” Here’s how HR directors can bring this important information into the package they offer prospective employees.
The total cost of our national weight crisis is estimated at $5 trillion annually from increased health care costs, worker absenteeism and reduced productivity. That is almost twice our country’s annual federal tax revenues.
3p economic correspondent Bill Roth sits down with Gil Friend, chief sustainability officer for the city of Palo Alto, California, about an intriguing trend: ‘default-to-green’ policies in cities.
A study just published by the Harvard T.H. Chan School of Public Health has linked a building’s indoor air quality directly to its occupants’ cognitive function. 3p economic correspondent Bill Roth explores what this revelation could mean for building in the 21st century.
Generation Z is the first generation born in the 21st century, with ages ranging from 2 to 19. They represent about 25 percent of the U.S. population, and have approximately $44 billion in annual buying power. If businesses and governments thought they had to change to adapt to millennials, then they should appreciate this: Gen Z is already working to change their world.
Selling more places the company in the role of the hero. It is a hero for getting the customer to eat more, spend more or burn more fossil fuels. “Selling less” is the radical branding message where the consumer is the hero — and it’s a growing path for winning customers.
Unicef and Target, in collaboration with Disney, are launching a Fitbit-like wearable device for kids that has the potential to be this holiday season’s hottest gift. If it does become the gift sales winner for 2015, it will not because it promotes exercise. It will be a sales success because it is a cool wearable with Star Wars branding that enables Generation Z (those aged 10 to 16) to make a difference.
Climate change economics is emerging as a disruptive mega-trend driven by estimates that the cost of global climate change will reach a staggering $72 trillion. Obesity is now projected to carry a global economic cost of more than $100 trillion during the 21st century. In response to these alarming economic realities, a revolution is stirring in who customers buy from, the way investors allocate funds and the companies set to rise to the top.
Citigroup now projects a staggering $72 trillion global cost tied to man-made climate change during the 21st century. The industrial fast food complex is directly tied to a global obesity and diabetes epidemic that now costs $2 trillion annually. These staggering economic costs don’t even take into account human suffering and premature death.