3p Contributor: Clara Kuo
Recent Articles
3P SoundBite: Clark Wilson CEO of Green Builders Inc.
3P SoundBite emerged from our desire to show that entrepreneurs and intrapreneurs in sustainability come from all different walks of life…they could be people you know, or they could even be you! Every Thursday, we bring you a new profile and a new perspective.
Clark Wilson, a longtime builder for 30-plus years saw a market opportunity during his retirement to revitalize the Austin, Texas area by offering a suite of green homes. Readers, if you have ever been house hunting, prepare to feel a tinge of nostalgia when you view pictures of model homes onGreen Builders, Inc.’s website.
Could this really be a green home? If it doesn’t have vines growing off the walls or look like a scene from Star Wars, then it can’t be green, can it?
TriplePundit asks Clark these questions and more.
3P SoundBite: Emily Utter of ChicoBags
3P SoundBite emerged from our desire to show that entrepreneurs and intrapreneurs in sustainability come from all different walks of life…they could be people you know, or they could even be you! Every Thursday, we bring you a new profile and a new perspective.
Ever heard of an anti-plastic bag lobbyist? You haven’t until you meet Emily Utter, brand evangelist of ChicoBags in Chico, Calif. She knows her politics and readily points out that San Francisco was the first city to ban plastic bags in grocery stores. Formerly an employee at the San Francisco Department of the Environment, Emily worked with the city of San Francisco to propose grocery bag fees.
Today, Emily asks TriplePundit to reach out to the community to aid her in her cause.
Read inside to find out how you can help!
3P SoundBite: Tim O’Shea of CleanFish
3P SoundBite emerged from our desire to show that entrepreneurs and intrapreneurs in sustainability come from all different walks of life…they could be people you know, or they could even be you! Every Thursday, we bring you a new profile and a new perspective.
Inspired by the initiatives taken by Niman Ranch where small family farms did not have to sell out their farms, in 2004, Tim O’Shea of CleanFish started intensive conversations with a seafood distributor to initiate a grassroots, guerilla marketing approach to change the fishing industry’s mass producing attitude towards fish. While the news continued to broadcast the problems with farm salmon and wild fisheries. Tim felt that both the media and environmental groups were sending out the wrong message of “Farm bad, wild good.”
His curiosity about the food chain and human detachment from getting the animal to your dinner plate led him on a quest to understand what was happening. As he tells it, after looking around for someone else to solve this huge problem, Tim finally decided that had to just “be a man” and take charge of this initiative.
Read on to learn more about food detachment, 
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HP introduces Eco Highlights Label and announces new company goals for sustainability
While there is a movement to avoid printing printing emails, and attachments can be read in PDF, resumes, photos and legal documents are often items that still require printing.
HP’s Imaging and Printing Group (IPG) continues to push the envelope with an announcement yesterday to reinforce their position as “a leader in environmental sustainability for the imaging and printing market.”
To underline HP’s longstanding commitment to eco-efficiency and to address the growing demand of consumers, SMBs and the enterprise for more changes, HP is announcing three initiatives to “green” the world, and most notably, they are introducing a deskjet printer, the HPD2545 made of up to 85% of recycled plastic gleaned from their “closed loop recycling program.”
3P SoundBite: Kandy Kidd of Real Estate Brokerage, Studley, Inc.
3P SoundBite emerged from our desire to show that entrepreneurs and intrapreneurs in sustainability come from all different walks of life…they could be people you know, or they could even be you! Every Thursday, we bring you a new profile and a new perspective.
This week, we went to Green Drinks in Palo Alto, Calif. to find out what’s new with people in sustainability.
The concept of the “integrated triple bottom line” means that businesses need to change their approach and influence stakeholders, no matter which industry.
Kandy Kidd is a relative newcomer to the sustainability approach: she is now one of three real estate brokers for Studley, Inc. that holds a LEED Professional Accreditation status as of this year.
3P SoundBite: Andrew Smith of ATDynamics
3P SoundBite emerged from our desire to show that entrepreneurs and intrapreneurs in sustainability come from all different walks of life…they could be people you know, or they could even be you! Every Thursday, we bring you a new profile and a new perspective.
Over 80% of all communities in the United States rely on the trucking industry to deliver fuel, medicine and other consumer goods. Consultant-turned-trucking entrepreneur Andrew Smith talks about how his company, ATDynamics, is pushing the envelope on sustainability in an diesel-fuel powered industry.
Who: Before Andrew Smith started his own busines he went straight from Middlebury College, a small liberal arts college to management consulting. Even so, he always had a natural inclination towards vehicle sustainability.
3P SoundBite: Olivier Pinçon of Stanford University
3P SoundBite emerged from our desire to show that entrepreneurs and intrapreneurs in sustainability come from all different walks of life…they could be people you know, or they could even be you! Every Thursday, we bring you a new profile and a new perspective.
Perhaps the most passionate movers of sustainability is students. Olivier Pin√ßon (pronounced Pinson) is a transplant from Paris. He began his master’s degree thesis at Stanford in 2006 and says he’s literally surrounded by innovation in Silicon Valley. His first new English word that he learned was venture capitalist!
In this Soundbite, Olivier talks about his research in concentrated solar thermal power technology.
Social Media meets Social Responsibility
At a recent Web 2.0 Expo discussion, someone commented, “As there is an explosion of clean tech, there’s also an explosion of social media.”
Since that comment, it got me thinking about how social media can be a vehicle to move social change forward in the enterprise or non-profit. After all, it’s the biggest viral marketing machine that we got, especially if your organization’s resources are super limited.
This story involves an organization called Epic Change founded by Stacey Monk, who hopes to make her organization “big”:
Give us 3-4 years & imagine Kiva (except bigger loans to grassroots leaders of community improvement efforts rather than individual entrepreneurs) mixed with the RED campaign, (except our product designs will be designed to share the stories of children like Gideon and Glory).
EpicChange, like most non-profit organizations, needs to encourage more people to get involved. She used Twitter pretty well, even though some say it is an over-hyped social networking tool.
Why am I writing this? I agree with Dennis Howlett–this is an innovative approach to social change promotion, and it’s something social entrepreneurs could use to their advantage.
Read on and share your stories with us in the comments box.
3P SoundBite – May 1, Brian T. Mullis of Sustainable Travel International
Sustainability is a journey, not a destination
3P SoundBite emerged from our desire to show that entrepreneurs and intrapreneurs in sustainability come from all different walks of life…they could be people you know, or they could even be you! Every Thursday, we bring you a new profile and a new perspective.
Recently, I talked to Brian T. Mullis, a former tour operator who co-founded Sustainable Travel International with Peter Krahenbuhl. Learn more about what Brian has to say about being an entrepreneur and the non-profit’s choice to be a 501(c)(3) organization.
US and China Collaborate at Green Energy Conference
It was early for a Friday to be at the PG&E auditorium in San Francisco, Calif. to talk about the dire state of our planet. Hosted by the US Green Energy Conference (USGEC) and the Asia Society, it started with a pleasant breakfast spread of fruit, bagels and coffee, and continued via two serious panel discussions. One on policy and increasing energy efficiency and the second on business and tech development.
And while there were the usual issues discussed about cleantech (wind, solar, biomass) and their tradeoffs, this certainly wasn’t your every day panel about sustainability issues.
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