Deborah Fleischer is founder and president of Green Impact, a strategic sustainability consulting practice that helps companies walk the green talk. She helps companies design and launch new green strategies and programs, as well as communicate about successes. She is a GRI-certified sustainability reporter and LEED AP with a Master in Environmental Studies from Yale University and over 20-years of direct experience working on sustainability-related challenges in both the public and private sectors. She brings deep expertise in sustainability strategy, stakeholder engagement, program development and written communications.Deborah has helped to design and implement numerous successful cross-sector partnerships and new green initiatives, including the California Environmental Dialogue, Curb Your Carbon and the Institute at the Golden Gate.She has helped create lasting alliances among such organizations as Sierra Club, Natural Resources Defense Council (NRDC) and the Golden Gate National Parks Conservancy with companies such as Disney, Arco, Bank of America and Passport Resorts.You can follow her occasional tweet @GreenImpact or contact her directly at

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Six Tips for Improving Your Rank as a Green School

Sierra Club’s Annual Cool Schools rankings are out. And the winner is … the University of California, Irvine. Congratulations, Anteaters! After assessing the methodology and rankings of the top winners, compared to the others, I offer the following six tips for increasing your ranking as a green school.

Sustainable Food DF

3 Tips for Transforming Hospital Food Into Something More Sustainable

Green Impact had the opportunity to speak with Dan Henroid to reflect on UCSF’s successes and challenges as they move the needle on sustainable food. Based on our discussion, this post offers three tips for other hospitals and institutions seeking to improve the sustainability of the food they serve:

Reduce conventional meat consumption in order to purchase more sustainable meat;
Collaborate to promote sustainable food practices; and
Get your local team on board.


6 Tips for Making Your First Crowdfunding Campaign a Success

In January a Forbes article reported that 2013 “yielded an estimated $5 billion in global crowdfunding with about 30 percent of that total going to social causes.” When many people make a small donation, magic can happen.


Conflict Minerals: 4 Keys to Conflict-Free Supply Chains

With Securities and Exchanges Commission (SEC) rules on conflict minerals expected out by the end of June, there has been a flurry of conference panels, blog posts, videos and articles on the importance of knowing what lurks in your supply chain.


CSR 2.0: Seventh Generation’s New Report Goes Beyond the THUD Factor

Seventh Generation’s new sustainability report, Corporate Responsibility 2.0 was released last week.  Those familiar with last year’s award-winning report (named by Ceres as best SME report), will be pleasantly surprised by the changes this year.  While the report still holds true to Seventh Generation’s reputation for a high level of transparency and great design, this … Continued


Questions Every CEO Should be Asking About CSR Reporting

Sustainability Reporting:  Seven questions CEOs and boards should ask was released yesterday by Ernst & Young, as part of the Webinar they held on reporting. The paper explores the following questions: Who issues sustainability reports? Why release a sustainability report if you don’t have to? What information should a sustainability report contain? What sort of … Continued

The Green Corporate Ladder and Closing the Salary Gap: Four Tips for Women’s 2010 CSR salary survey report came out this week.    As reported by, some of the interesting trends detailed in the GreenBiz Salary report include: Compensation is strong: Sustainability executives are compensated at salaries comparable to those of their peers at larger companies. Vice presidents of sustainability earn an average of $192,064, whereas … Continued


Ernst & Young: Triple Bottom Line Reporting and What CEOs Should Ask About It

Ernst & Young’s upcoming Webcast on Triple Bottom Line Reporting: Creating business value while mitigation risk reflects the growing trend of traditional financial reporting and sustainability issues intersecting.  I had the opportunity to speak with Steve Starbuck, the Leader of Ernst & Youngs’s Climate Change and Sustainability Services Practice.  The firm is in an interesting … Continued

Sustainable Brands Seminar Series: An Opportunity to Go Deeper

Sustainable Brands Seminar Series debuted in San Francisco earlier this month and will be hitting the road later this year, traveling to Twin Cities, New Jersey/NYC and Austin.  I attended the first two days, in a series of five, which focused on Brand Strategy with Jennifer Rice from Fruitful Strategies and Communications with John Marshall … Continued

Symantec: Trends in Sustainability Reporting

This is the second in a series of posts on GRI and some of the trends in sustainability reporting.  The first piece focused on the new and growing trend of integrating sustainability metrics into annual reports. This piece focuses on the business case for reporting and highlights Symantec’s new on-line corporate responsibility report. Try poking … Continued

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SunChips: Is Sustainability too Crunchy?

It was just last year, with much fanfare, that I heard about the new biodegradable SunChips bag at Sutustainable Brands 09. And while the crunch of the new bags is not new news (it was even reported in the Wall Street Journal), I was surprised and sad to learn yesterday that Frito-Lay has decided to … Continued


The One Report: Combining Financial and CSR Reports

This is the first in a series of posts on GRI and some of the trends in sustainability reporting.  This first piece focuses on the new and growing trend of integrating sustainability metrics into annual reports. And suggests that perhaps your company should consider sending someone from finance to a GRI training. In a recent … Continued

Communicating Sustainability 2010: Three Best Practices Shared on Day 1

I had the opportunity to attend Communicating Sustainability 2010 yesterday, a conference organized by Communitellegence and hosted by Applied Materials that focused on “integrating green and responsibility into your organizations DNA.”  The gathering’s intimate flavor and smaller size was refreshing and allowed for meaningful dialogue. The agenda focused on sustainability communications, employee engagement and stakeholder … Continued