3p Contributor: Dev Crews

Dev has helped some of the world’s leading organizations to positively impact the world. She uses experiential and emerging media to engage and inspire people to action. As Chief Strategist for Luminesa, she guides companies on profitably integrating corporate responsibility strategies into core business practices and marketing efforts.Dev has held senior executive positions, developed profitable business ventures and led marketing initiatives for National Audubon, Marvel Entertainment, UBS, Prodigy, IBM, Fashion-Forward, Sustainable Energy Partners, Hanson Bridgett, Green Mountain, CoolOffSets and Wells Fargo. She has led social and environmental initiatives for multi-national companies that have transformed their reputation and performance. She has built popular brands, designed innovative products and produced award-winning promotional campaigns. Dev spearheaded the Bay Area Sustainability Initiative, helping corporations to improve their impact on local ecosystems; Net Impact NorCal: Professionals for Responsible Business, an influential regional network of 1600 MBA professionals and students; and LEEDing the Way.Dev speaks and writes regularly about responsible business, values-driven leadership and positive marketing. She serves on the board of Blended Business and advises local municipalities on how to implement climate action plans. Dev holds an MBA with a concentration in sustainability from Presidio School of Management, where she was part of the first graduating class. She is an avid hiker and a seascape photographer.

Recent Articles

New Poll: U.S. Supports Cap & Trade, Would Pay Extra to Reduce CO2

| Wednesday December 9th, 2009 | 5 Comments

mcclatchy-logoA new poll released today (PDF) demonstrates that over 60 percent of Americans recognize that the earth is getting warmer mostly because of human activity such as burning fossil fuels. The poll, conducted by The McClatchy Company, the third-largest newspaper company in the United States, and Ipsos Public Affairs, found that a slight majority of the U.S. population also supports cap-and-trade legislation.

A substantial majority of American adults would be willing to pay a surprising additional $25 per month on their electrical bill to support limiting the amount of greenhouse gases companies can put out – as long as the programs created a significant number of green jobs in the United States.

The budget Obama submitted to Congress earlier this year included revenue from a national cap-and-trade system for greenhouse gas emissions, which would come from auctioning off emissions permits to industries. The climate program is expected to generate $645 billion between 2012 and 2019. Initial funds would be invested in clean energy. According to the Center for American Progress, a think-tank that has done considerable research on the economic effects of such legislation, this would create 16.7 jobs for every $1 million invested. A $100 billion green investment program would create 2 million new jobs nationwide over two years, most of which would be non-exportable, clean, well-paying jobs.

The nonpartisan Congressional Budget Office said climate change legislation would cost the average household $175 a year by 2020, far below what Americans are apparently ready to pay.

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Al Gore Receives Global Humanitarian Award in Silicon Valley

| Sunday November 22nd, 2009 | 0 Comments

HumanitarianGoreNobel Laureate and former Vice President Al Gore received the 2009 James C. Morgan Global Humanitarian Award last Thursday evening for his successful efforts to raise awareness about climate change. The award was inspired by Applied Materials Chairman Emeritus James Morgan’s belief that technology can be a tool to turn ideas into solutions for a better world. It has been given to individuals whose vision and leadership help to build a just, humane and sustainable world. Former recipients include Dr. Muhammad Yunus, the microfinance pioneer, Bill Gates and Intel philanthropist Gordon Moore.

Gore’s most recent book “Our Choice: A Plan to Solve the Climate Crisis” is a powerful and inspiring call to action. “Despite the many challenges to solving the climate crisis, there is hope, and the opportunities are everywhere  –especially in the form of increasingly powerful technological tools,” Gore said.

At a black-tie gala, attended by 1,500 Silicon Valley business executives, industry and political leaders, Gore accepted the award with an impassioned speech.

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Innovators Honored for Applying Technology To Brighten People’s Lives

| Friday November 20th, 2009 | 0 Comments

startup friday

suryaBoats outfitted with solar panels have become “floating classrooms” for children in the low-lying regions of Bangladesh, where floods have destroyed crops, schools, roads and infrastructure. They are among the more than 20 million people who became displaced last year due to climate change. In the past decade, Bangladesh has experienced 70 climate-related natural disasters. In its rural areas, 81% of people have no electricity, relying instead on kerosene hurricane lanterns.

But now, the social entrepreneur group Surya Hurricane: Electrification for the Landless, is helping retrofit lanterns with CFL (compact fluorescent) and LED lights, that can be recharged with excess electricity generated by PV modules on the school boats. The new solar lighting is durable, mobile, alleviates the health problems caused by smoke from the traditional lanterns and reduces CO2 emissions. The lanterns are recharged using excess electricity generated by PV modules on the school boats. Local women, whose communities have been devastated by flooding, charge villagers $.07 USD for the service, generating a much needed additional source of income.

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