3p Contributor: Eric Justian

Eric Justian Eric Justian is a professional writer living near the natural sugar sand beaches and singing sand dunes of Lake Michigan in Muskegon, Michigan. When he's not wrangling his kids or tapping at his computer, he likes to putter in his garden, catch king salmon from the Big Lake, or go pan fishing with his boys.As a successful blogger his main focus has been energy, Great Lakes issues and local food.Eric is a founding member of the West Michgian Jobs Group, a non-profit organization that evolved from a Facebook page called Yest to West Michigan Wind Power which now has over 8000 followers. West Michigan Jobs Group promotes independent businesses and sustainable industries in the West Michigan area. As the Executive Director of that organization he has advocated renewable energy as both a clean energy alternative for Michigan and a new industry with which to diversify our economy and spark Michigan innovation and jobs.

Recent Articles

If In-N-Out Can Pay (a Lot) More Than Minimum Wage, Why Can’t McDonald’s?

Eric Justian
| Wednesday February 19th, 2014 | 480 Comments

In-N-OutHere’s an interesting point about corporate social responsibility: Major companies can choose to lead the charge, or if they neglect to do so for too long, the democratic process may step in and do so for them on terms the companies may not particularly like. Right or wrong, this is the situation faced by many low-wage employers in the U.S. following President Barack Obama’s call to raise the minimum wage.

There are, however, examples of fast food and retail companies out there that strive to pay a fair wage. And they show that companies can indeed pay more and do well. In-N-Out Burger, a fast food chain in California and the Southwest, starts its employees off at a wage of $10.50 an hour. Moo Cluck Moo, a small fast food chain based in Canton, Mich., starts employees out at $12 an hour and ratchets up the pay to $15 an hour after 60 days. So what about McDonald’s? Or Burger King? Or Long John Silver’s for that matter?

Labor Secretary Thomas Perez makes a good point. If In-N-Out Burger can do it–remain profitable and still provide what has arguably been deemed a superior product–why can’t McDonald’s? Say’s Perez, “I find it a remarkable notion that McDonald’s can’t afford to pay an increase in the minimum wage but In-N-Out Burger can.”

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Long John Silver’s Hoists Jolly Roger for Sustainable Seafood

Eric Justian
| Friday February 14th, 2014 | 0 Comments

Long John SilversThanks to a new Long John Silver’s ad campaign and its upcoming elimination of trans fats, one of my guilty pleasures could soon feel a bit less guilty.

A new set of ads raise the Jolly Roger in honor of sustainable food and more environmentally sound eating, citing the benefits of fish from fewer methane emissions when compared to livestock, and real free-range food from “the final frontier,” otherwise known as the North Pacific.

It’s no accident this brand change is coming at the breakwater of Lent, when millions of consumers switch their diets and many fast food restaurants start promoting their fish sandwiches. Judging from the networks on which the new campaign will premier–Discovery Channel, the Weather Channel, HGTV, ESPN2 and TNT–Long John Silver’s is arguably targeting an environmentally conscious and educated audience.

Of course there’s always the potential for greenwashing here. According to Long John Silver’s, the fish it uses for its “core” products is wild caught. Those delicious crunchy white meat fish fillets and the crunchy, yummy bits of batter around it. Environmental groups warn about the disatrous practice of overfishing. According to Overfishing.org, at least 25 percent of fish stocks around the world are over-exploited or depleted, while 52 percent are already fully exploited.

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States Reap the Benefits of US Solar Job Surge

Eric Justian
| Wednesday February 12th, 2014 | 0 Comments
Workers installing solar panels on top of a WalMart in Mountain View, California.

Workers installing solar panels on top of a WalMart in Mountain View, California.

As solar photovoltaic technology sees greater efficiency and declining levelized costs, rivaling coal, demand for solar is rising and so are the jobs. Solar industry jobs are surging throughout the United States, according to the independent nonprofit research and educational organization the Solar Foundation (TSF). Record job growth in the industry over the last year is putting people to work in communities in every region, including some unexpected ones, depending on what one expects.

For example, in the Midwest, a place some folks might believe to be too cold and cloudy for solar, the industry has seen a doubling of solar jobs since TSF last reported its numbers. Heck, the solar panel I have on my garage in Michigan puts out more wattage than it’s rated for on a sunny winter day due to increased efficiency in colder weather. There’s enormous solar potential in the Midwest, rivaling Germany in the availability of good sun…yet Germany leads the world in solar investment.

Also, Georgia, Texas, North Carolina and Louisiana combined, which some folks may consider politically hostile to renewable energy, account for nearly a quarter of solar industry job creation nationwide. If it’s a good investment, and it is, practicality tends to speak louder than philosophy.

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Even Corn Syrup Officials Call Attempted HFCS Rebranding “Dishonest and Sneaky”

Eric Justian
| Wednesday February 5th, 2014 | 4 Comments

Corn SyrupMaybe you remember way back in 2010 when the Corn Refiners Association (CRA) put out silly commercials and tried to get the FDA to let them rebrand corn syrup as “corn sugar.”

If that CRA bid to rebrand high fructose corn syrup as “corn sugar” and “natural” seemed a bit Orwellian to you, as Dr. Andrew Weil described it, you’re in good company. New documents show the Corn Refiners Association thought it was a bit of a stretch, too, with David Weintraub – the spokesman for corn syrup producer Archer Daniels Midland – describing the name change as “dishonest and sneaky.”

It’s good to see there are voices of conscience and reason in these corporate entities, but distressing that their voices don’t rise to the top.

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China Slaps Massive Tariff on U.S. Imported Solar Materials

Eric Justian
| Thursday January 23rd, 2014 | 8 Comments

Chinese FlagIn the midst of an international trade dispute over solar components and threats of Chinese tariffs, Michigan-based Hemlock Semiconductors permanently laid off 400 workers in Michigan and Tennessee last March. The company makes polysilicon, the main material for producing photovoltaic solar cells. Sure, a huge percentage of solar panels have been coming from China. But U.S. companies manufactured a significant portion of the polysilicon that went into those panels. The polysilicon was made here, sent to China, assembled into solar panels, and sent back here. The supply chain, being what it is, still benefited U.S. companies and workers, and Chinese companies and workers I might add, as solar use grew. Everybody wins. Economics at its best.

But on Monday, those tariffs became a reality. China, arguably the U.S. and Europe’s largest rival in renewable energy manufacturing, announced tariffs of up to 57 percent against polysilicon imports coming from the United States. Polysilicon imports from, for example, Hemlock Semiconductors in Hemlock, Michigan, produced by hundreds of men and women in Michigan and Tennessee.

These international trade disputes can seem somewhat academic until you can point to an actual family kicked to the curb because mom or dad lost a job. Or a whole community losing millions in economic activity. Then the cold, distant world of trade disputes hits way too close to home in a very real way.

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Local Beer Will Save us All

Eric Justian
| Tuesday January 21st, 2014 | 0 Comments

local breweryWe all knew it, didn’t we? That the world’s salvation might at least partially be found in that most ancient and beloved of humanity’s discoveries: beer and fermentation. Ever since President Carter deregulated the U.S. beer market in 1979, a great and largely unsung accomplishment in this writer’s opinion, the U.S. has burst into a beer renaissance. Those small breweries are helping to revitalize communities. They’re giving us new places to fraternize with friends and family, and a sense of town pride. And many craft breweries are becoming early adopters of cutting edge, clean technology, putting clean tech into real world use.

For example, Bear Republic Brewing Company in Cloverdale, California, population 8,618, has become the world’s first industrial scale adopter of a bioelectrtic wastewater treatment and reuse system created by Cambrian Innovation in Boston. The system, dubbed EcoVolt, is about the size of a cargo shipping container and is kept on the brewery’s premises. The containers are modular, so a company can add more units as its water treatment and electricity needs grow. The EcoVolt takes waste water in, processes it using bioelectric microbes (or what I like to call “critters”), and pumps clean water and methane out. I’m sure the good folks at the MIT spinoff company, Cambrian Innovation, have a more detailed explanation of the process. It’s only super-science at its best.

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Australian PM Ignores Climate Change, Trades Renewables for Coal

Eric Justian
| Thursday January 16th, 2014 | 5 Comments

cracked earthAt least the U.S. doesn’t hold a monopoly on climate change denialists in public office.

The Australian government, under Prime Minister Tony Abbott, seems committed to exacerbating its nation’s climate woes. Even as his Environmental Minister approved a vast coal mine that will produce 40 million tons of CO2-emitting coal per year, Abbott is calling Australia’s strong renewable energy sector into question.

He’s cutting funding for renewables, threatening to remove the 20 percent renewable energy standard and even falling back on the old and largely debunked criticism that wind power has negative impacts on human health.  Australia’s National Health and Medical Research Council looked into the issue in 2010 and again in 2012. And now Abbott is calling for another review. Because, why not?

And just for good measure, he’s also dismantling Australia’s well-regarded plans for curbing carbon emissions and jettisoning the nation’s goals for carbon reductions.

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US Plug-In Electric Vehicle Sales Nearly Double In 2013

Eric Justian
| Thursday January 9th, 2014 | 1 Comment

volt charging on solarGood news for those living at the intersection of manufacturing and environmentalism. Here in the U.S., sales of plug-in electric and hybrid vehicles almost doubled between 2012 and 2013 with an 84 percent jump to 96,600 of the vehicles sold. That’s 49,000 plug-in hybrids (like the Volt) and 47,600 pure battery powered plug-in vehicles sold.

As a resident of Michigan and a guy concerned with environmental and sustainability issues, I’ve always had a love-hate relationship with the auto industry. On one hand, auto emissions are a main source of greenhouse gasses and the international thirst for oil, as gasoline production accounts for almost half of our oil use. On the other hand, friends, family, neighbors and the community depend very notably on income from the auto manufacturing sector.

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American Petroleum Institute Sues EPA Over New Biofuel Mandates

Eric Justian
| Friday October 11th, 2013 | 0 Comments

biofuelIf it was anybody else I might take the objection more seriously, but when an oil lobbying group sues the EPA over the renewable fuel standard, it kind of takes the edge off.  The American Petroleum Institute (API) is raising a legal stink over new rules requiring that biofuels be mixed with good old fashioned unleaded all American gasoline. Incidentally, the API is among many groups that funneled thousands of dollars to Koch backed conservative think tanks.

Dismantling renewable energy standards nationwide has been a high priority for the Koch Brother’s machine, lately. Specifically through the conservative group ALEC.

At least 77 (ALEC) bills to oppose renewable energy standards, support fracking, the controversial Keystone XL pipeline, and otherwise undermine environmental laws were introduced in 34 states in 2013

Viewed as a one-off dispute between the API and biofuels standards, the lawsuit against the EPA could seem unremarkable. Maybe even borne of legitimate concerns. But when viewed as just one more part of a larger nationwide effort of Koch friendly hyper-conseravtives to roll back all renewable energy progress in the U.S. in favor of a fossil fuel based agenda, one can be excused a certain amount of cynicism regarding the API’s lawsuit. Even if one isn’t entirely sold on biofuels.

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Brits to Buy Solar Arrays with their Ektorp Sofas

Eric Justian
| Friday October 4th, 2013 | 0 Comments

IkeaHold on, I need to look at my list here. I need to buy some Swedish meatballs, a couple chairs, some new food containers (I can never keep those lids around), and of course, solar panels. Can’t forget the solar panels.

By the summer of 2014, British residential customers will be able to march right into one the country’s 17 Ikea locations and buy thin film solar panels at the same place they’d buy their reasonably priced, designer home furnishings. Ikea made the move based on a pilot program at one of its stores which sold one solar setup per day. With new national subsidies and a minimum cost of £5,700  ($9,212), a buyer’s solar setup is estimated to pay for itself in seven years.

Most can’t even say that about a car purchase. The cost of solar panels includes in-store consultation, installation and maintenance. So I’m going to assume that you won’t be getting the standard Ikea allan wrench for this purchase.

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Responsible Corporations Back Intern Bill of Rights

Eric Justian
| Friday September 27th, 2013 | 0 Comments

intern programmersInternships are important. They’re a longstanding and respectable way for new workers to cut their teeth on a trade, gaining real world contacts and work experience. But lately there’s been an overindulgence in the internship economy with class action lawsuits flying around against companies that took undue advantage of cheap labor. Some responsible organizations like CBS and Viacom are trying to get out ahead of the controversy, signing on to an Intern Bill of Rights crafted by internmatch.com.

The bill of rights outlines a clear set of expectations for employers and the rights interns should expect, things like:

  • “All interns should be provided an offer document, recognizing their role within a company.”
  • “The word intern should only be applied to opportunities that involve substantial training, mentoring, and getting to know a line of work.”

Internmatch.com is a self-described “online ecosystem” focused on helping students find internships. They provide resources, intern matches, and help students find socially responsible positions. The organization crafted the Intern Bill of Rights to bring a bit more justice to the internship process.

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FTC Green Guides Report Helps Marketers Avoid the Pitfalls of Greenwashing

Eric Justian
| Thursday September 19th, 2013 | 2 Comments

GM Report Vertical Artwork 091113“Greenwashing” is a threat to environmental responsibility. A new report titled How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides gives marketers a thorough and illustrative overview of how to avoid the practice and preserve their company’s public image. The report is co-authored by Jacquelyn Ottman of J. Ottman Consulting and David Mallen of the National Advertising Division of the Better Business Bureau.

“Greenwashing,” of course, refers to the intentional or accidental practice of claiming more environmental benefit from a product or service than is true. Not only does it open a company up to liability and class action lawsuits over false claims, it reduces company credibility. It poisons earnest attempts at creating environmentally responsible products, and sows doubt among the general public about legitimate claims and benefits.

As consumers increasingly seek healthier or environmentally friendly alternatives to products, companies work to communicate how their products suit those demands. Unfortunately, according to the 2013 Cone Green Gap Trend Tracker poll fewer than half, only 46 percent, of Americans trust companies’ claims about environmental benefits.

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The State of the Earth’s Forests

Eric Justian
| Tuesday September 17th, 2013 | 2 Comments

Muir WoodsMy aunt Margie, at the age of 99, used to marvel at all the trees that had grown in Michigan over her lifetime. Today, Michigan from above seems like a mass of oaks, maples, beeches, hemlock, white pines, and such. Manistee National Forest near my home is about half a million acres, much to the delight of two-trackers and Jeep drivers, and it’s hard to know where it starts and ends – there are just so many trees. But during my aunt’s childhood in the early 20th century, as she told it, trees were few and far between. The whole state was open, rolling farmland with few scrubby hardwoods.

Here’s why. In the late 1800s, the whole of Michigan was clearcut by lumber barons in a frenzied, unregulated dash for wood over the course of a couple decades. Tens of millions of acres were wiped out and sent down the river for mill processing. Now, 120 years later, Michigan has recovered and is a seemingly endless forest again due to natural growth on land unsuited for farming and the expansion of protected state and national forest land.

I bring this up for two reasons – first, to underscore the need for public/private partnerships to work toward sustainable forestry. And second, when thinking about the state of international forests, it’s important for developed nations like the U.S. not to be too smug about our current successes. We’ve been through the trajectory from deforestation to recovery that many developing nations currently face.

With that in mind, how are our international forests doing?

Adrian Whiteman, Head of Economics and Statistics at the Food and Agriculture Organization Forestry Department says, “As an overly simple metric of total forests, we’re still seeing millions of square kilometers of deforestation each year. But that rate is slowing, and there are some very encouraging things going on…we’re  headed in the right direction.” We are indeed still losing 13 million hectares of forest each year. Though that’s down from 16 million hectares of forest per year in the 1990s.

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Michigan Experiments with Social Impact Bonds

Eric Justian
| Tuesday September 17th, 2013 | 0 Comments

9617954178_ce7cef1c30Just a few years ago we saw a dramatic example of privatized gain buoyed by socialized risk when taxpayers ponied up trillions of dollars to bail out big outfits like Goldman Sachs who made reckless investment choices. Remember that? Good times. Arguably it was among the worst examples of private/public interaction.

Today we’re seeing a model for financing social programs called Social Impact Bonds. This strategy tries to turn that around, privatizing risk and socializing gain. To their credit, Goldman Sachs is on board with this one, too. They’ve invested ten million bucks in a strategy to stop young New York inmates from becoming repeat offenders. 

Social impact bonds, in theory, work like this: private investors work with a nonprofit group (or not) to finance a solution to a social problem. If the solution works, taxpayers then pay the investors back plus interest. If it doesn’t work, tough luck for the investors. It’s also called a “pay-for-success” program.

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Climate Change Action as a Conservative Issue

Eric Justian
| Friday August 30th, 2013 | 3 Comments

RepublicanWhile some may cry “deja vu,” there’s another growing movement of Republicans urging cooperation on climate change action. And it makes complete sense.

“Conservative” and “Conservation” share the same root. Conserve: to preserve and manage responsibly. By all accounting, environmental conservation should be right up the Republican alley. Russell Kirk, author of American conservatism said,”conservatism is about preserving the Permanent Things. ” Heck, American environmental roots have their foundations in Republican president Teddy Roosevelt who carved out a hundred and fifty national forests,  eighteen national  monuments, and five national parks.

I recently had the pleasure of meeting Rob Sisson, President of ConservAmerica, a conservative group calling for environmental protection. He brought up an interesting perspective which I’d never considered. What is pollution, he said, but a kind of trespassing on another’s property, or on another’s health? Climate change, then, is an ultimate global kind of trespassing. He also brings up the tragic point that 60,000 unborn children suffer methyl mercury poisoning in utero each year as a result of coal-burning power plants.

With that in mind, there seems to be little, ideologically, that would stand between Republicans, climate change action, and renewable energy. It’s part of the Republican history. It fits with the ideology.

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